Episodes

  • Is The Hot Chicken Category a Fad or A Hot Category Set For Growth?

    Is The Hot Chicken Category a Fad or A Hot Category Set For Growth?
    May 17 2024
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in foodservice! - https://www.savor.fm/

    Hosts Paul Barron and Tammy Billings interviewed David Mkhitaryan, CEO of the rapidly growing Angry Chickz franchise, on their podcast The Rock My Restaurant Podcast. Mkhitaryan discussed how his passion for spicy foods led him to create Angry Chickz, which has expanded from a single Hollywood storefront to 24 locations across California, Arizona, and Nevada. The brand has seen remarkable success, with hundreds of fans lining up for each new restaurant opening to get a chance to experience the signature spicy chicken flavors. Angry Chickz traces its roots to the Nashville hot chicken tradition and has announced franchising opportunities to accelerate growth under new VP of Franchise Development Mike LaRue.
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    37 mins
  • GenZ and Fast Casual Restaurants Are a Match For Growth

    GenZ and Fast Casual Restaurants Are a Match For Growth
    May 3 2024
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in foodservice! - https://www.savor.fm/

    In this episode of the Rock My Restaurant Podcast, Leon Davoyan (CTO) and Brad Haley (Chief Marketing Officer) from Dave's Hot Chicken share their invaluable insights on successfully navigating growth while catering to Generation Z's unique preferences and demands. They discuss the importance of leveraging cutting-edge technology, creating engaging brand experiences, prioritizing authenticity, transparency, and effectively utilizing social media platforms to attract and retain Gen Z customers. Additionally, they explore the challenges faced during expansion, the company's commitment to sustainability and social responsibility, and provide key growth strategies for reaching the digital native Gen Z, including embracing mobile-first experiences, prioritizing social media engagement, offering personalized experiences, and emphasizing purpose-driven initiatives.

    📈 Learn More ~ https://www.revernetworks.com/restaurant-power-index Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.
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    49 mins
  • Three Key Strategies To Grow Your Brand on a Budget

    Three Key Strategies To Grow Your Brand on a Budget
    Apr 26 2024
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in foodservice! - https://www.savor.fm/

    In the latest Rock My Restaurant podcast episode, the hosts spoke with fractional CMO Anna Tauzin about key strategies for growing restaurant brands on tight budgets. She discussed leveraging fractional executives to access high-level expertise affordably, engaging micro-influencers for targeted and cost-effective marketing, embracing platforms like TikTok and Instagram to attract Gen Z, collaborating with local businesses, utilizing user-generated content, implementing loyalty programs, and optimizing online presence. By thinking creatively and implementing these budget-friendly tactics, restaurants can effectively grow their brands without major expenditures, as Tauzin, the hosts, and other experts explore throughout the insightful conversation.
    #restaurant #branding #marketing #budget #fractionalexecutives #CMO #AnnaTauzin #influencers #microinfluencers #GenZ #TikTok #Instagram #socialmedia #collaboration #usergenerated #userGeneratedContent #loyaltyprograms #onlinepresence #podcast #RockMyRestaurant #strategies
    📈 Learn More ~ https://www.revernetworks.com/restaurant-power-index Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.
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    51 mins
  • Unlocking the Power of Web3

    Unlocking the Power of Web3
    Apr 19 2024
    🫶 Subscribe NOW - www.savor.fm for more in-depth research on fast casual and the restaurant industry.

    The episode explores the future of consumer engagement and experiences in restaurants through Web3 tools like blockchain, digital IDs, NFTs and gaming. While Starbucks dropped its NFT program, edgier brands like Wow Bao are partnering with gaming platforms like Roblox to reach younger audiences. Gaming is a major growth area, with the global market expected to hit $1 trillion by 2027, driven substantially by Gen Z's affinity. The fast-casual restaurant segment, with its tech-savvy consumer base and $80 billion U.S. revenue, is well-positioned to lead Web3 adoption in areas like personalized loyalty programs through digital IDs. As Gen Z's influence rises, restaurants integrating Web3 solutions and gaming will likely be at the forefront of enhancing customer engagement.

    #Web3Restaurants #RestaurantMetaverse #FastCasualFuture #GamifyDining #GenZEats

    🔥 🔥 📈 Learn More ~ https://bit.ly/3Osn1Lk
    Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.
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    50 mins
  • Freebirds CEO Shares 3 Strategic Shifts to Reposition Brand in Fresh-Mex Market

    Freebirds CEO Shares 3 Strategic Shifts to Reposition Brand in Fresh-Mex Market
    Apr 11 2024
    In this episode of Rocky My Restaurant, Freebirds World Burrito CEO Alex Eagle shares his insights on building a successful fresh-mex brand in the highly competitive fast-casual sector. He discusses the importance of differentiating through a unique brand identity, high-quality ingredients, and customizable options to cater to customer tastes. Eagle also emphasizes the need to adapt to evolving customer preferences, such as offering online ordering and curbside pickup, while maintaining consistent quality and service to foster customer loyalty and create a memorable dining experience - key strategies for sustaining a brand in the modern restaurant industry.

    🫶 Subscribe NOW - www.savor.fm for more in-depth research on fast casual and the restaurant industry.

    🔥 🔥 📈 Learn More ~ https://bit.ly/3Osn1Lk
    Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.
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    47 mins
  • The Secrets To Building A Bullet Proof Brand Ft. Another Broken Egg Cafe

    The Secrets To Building A Bullet Proof Brand Ft. Another Broken Egg Cafe
    Mar 28 2024
    In this episode of Rock My Restaurant, host Paul Barron and Tammy Billings sit down with Brandy Blackwell, the VP of Marketing for Another Broken Egg Cafe. The trio delves into women's growing presence and success in foodservice, highlighting the increasing number of women taking on leadership roles within the industry.

    The conversation reveals that women have made significant strides in VP and CXO roles across various sectors, with the fast casual industry experiencing the most notable growth. The year-over-year increase in these positions for women in fast casual has reached an impressive 6%, marking the most significant rise in the past decade.

    Brandy shares her insights on the hospitality sector's challenges, particularly the declining restaurant visits in 2024. The discussion focuses on potential solutions to address this issue and revitalize the industry. Drawing from their extensive experience, Paul, Tammy, and Brandy reveal three key secrets for brands looking to boost their daypart sales and engage consumers in innovative ways.

    Throughout the episode, Paul, Tammy, and Brandy explore the restaurant industry's evolving challenges in hospitality. The trio of experts unveils three crucial secrets that can help businesses improve guest satisfaction and construct a resilient, bullet-proof brand. By implementing these strategies, restaurants can navigate the industry's ever-changing landscape and emerge stronger than ever.

    Don't miss this thought-provoking and informative episode of Rock My Restaurant, as Paul Barron, Tammy Billings, and Brandy Blackwell share their expertise and offer a fresh perspective on the future of foodservice and the rising influence of women in the industry.
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    44 mins
  • Unlocking Growth Potential In Multi-Brand Marketing Strategies With Eureka!

    Unlocking Growth Potential In Multi-Brand Marketing Strategies With Eureka!
    Mar 22 2024

    In this episode of The Rock My Restaurant Podcast, hosts Paul Barron and Tammy Billings are joined by special guest Alexia Penna, a seasoned multi-brand and multi-segment marketer from Eureka! Restaurants. Together, they delve into the restaurant industry's pressing issues and explore innovative strategies to overcome challenges and drive success.

    Alexia shares her unique perspective on the current wage and employment crunch, offering valuable insights into navigating this complex issue. The discussion then shifts to the power of technology, particularly loyalty systems, and how restaurants can leverage these tools to enhance customer engagement and retention.

    Multi-brand Marketing is a strategic approach that can offer numerous benefits to businesses looking to expand their reach, target diverse customer segments, and drive growth. By leveraging the power of multiple brands, companies can tap into new markets, increase their market share, and build a more substantial, more resilient business. Let's explore some of the critical advantages of multi-brand marketing and how it can help companies to thrive.
    1. Targeting diverse customer segments: One of the primary benefits of multi-brand marketing is the ability to appeal to different customer segments. By creating separate brands, each with a unique identity, positioning, and target audience, businesses can effectively cater to the specific needs and preferences of various consumer groups. This allows companies to expand their customer base and capture a larger market share.
    2. Increased market share: By introducing multiple brands, businesses can occupy a more significant portion of the market and reduce the impact of competitors. Each brand can carve out its niche, attracting a specific set of customers and building loyalty within that segment. As a result, the company can capture a greater market share, leading to increased revenue and profitability.
    3. Cross-promotion opportunities: Multi-brand marketing allows businesses to leverage the strengths of each brand to support the others. Through strategic cross-promotion initiatives, companies can encourage customers of one brand to try the products or services of another. This not only increases brand exposure but also fosters a sense of trust and loyalty among customers, as they associate the positive experiences of one brand with others under the same corporate umbrella.
    4. Enhanced brand equity: By building a portfolio of strong, recognizable brands, businesses can enhance their overall brand equity. Each successful brand contributes to the reputation and value of the parent company, creating a halo effect that benefits all the brands under its umbrella. This increased brand equity can lead to higher customer loyalty, better partnerships, and more attractive investment opportunities.
    Social Media Importance Still?The conversation also explores social media's dynamic world and online personalities' growing influence. Alexia reveals how Eureka! Restaurants harness the power of influencers to expand their reach and connect with new audiences.

    Looking towards the future, the podcast covers exciting opportunities in expanding dining sectors and the launch of new fine dining brands. Alexia provides a glimpse into Eureka! Restaurants' plans and shares her thoughts on the restaurant industry's evolving landscape.

    This episode is a must-listen for restaurant owners, managers, and marketers seeking to stay ahead of the curve in branding, marketing, and technology. Join Paul, Tammy, and Alexia as they serve up actionable insights to help you rock your restaurant!
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    40 mins
  • Headwinds Ahead: Analyzing the Challenges Facing Restaurants in 2024 with Bloomberg

    Headwinds Ahead: Analyzing the Challenges Facing Restaurants in 2024 with Bloomberg
    Mar 14 2024
    In this episode of Rock My Restaurant, Paul and Tammy are joined by Bloomberg's renowned restaurant analyst Michael Halen. Together, they examine the current state of the restaurant industry and explore the potential obstacles that lie ahead.

    Despite the consumer sentiment survey trending upward, the trio discusses how this metric may not accurately reflect diners' true sentiment. Michael shares his expert analysis on why traditional sentiment indicators might be misleading in today's complex economic landscape.

    The conversation then shifts to the pressing issues of technology and labor, two critical factors that could pose significant challenges for restaurants in the coming year. Michael provides valuable insights into these areas' latest trends and developments, helping listeners understand how they might impact the industry's operations and bottom line.

    As the discussion progresses, the group tackles the burning question on everyone's mind: Will the persistent economic pressures on consumers continue to drive a decline in restaurant visits? Michael draws upon his extensive research and data to offer a balanced perspective, considering various scenarios and potential mitigating factors.

    Throughout the episode, Paul, Tammy, and Michael engage in thought-provoking discussions, sharing their unique perspectives and experiences to provide a well-rounded view of the challenges facing the restaurant industry in 2024. Listeners can expect to gain valuable insights and actionable strategies to help navigate the ever-changing landscape.

    Don't miss this informative episode of Rock My Restaurant, where industry experts come together to dissect the most pressing issues and equip listeners with the knowledge they need to stay ahead of the curve.
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    48 mins