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Summary

In this episode, Joe Lambert shares his journey in the roofing industry and how he got involved in the roof restoration insurance business. He discusses the changing landscape of the roofing industry and the importance of staying ahead of trends. Joe emphasizes the need for continuous learning and surrounding oneself with smart and motivated people. He also provides sales advice for roofing companies, highlighting the importance of training and creating a positive work environment. Joe introduces FibraSeal Base, a revolutionary roof coating product that eliminates the need for traditional three-course methods. He explains how this product is set to revolutionize the commercial roofing industry. Finally, Joe discusses the growing market for roof coatings and the opportunities it presents for contractors. In this conversation, Joe Lambert, a representative from Fleet Applied Roofing, discusses the benefits and growth of their product, Fiber Seal Base, in the commercial roofing industry. He highlights the ease of application and durability of the product, as well as its ability to prevent leaks and extend the lifespan of roofs. Joe also emphasizes the importance of contractor training and certification, as well as the development of new products by Fleet Applied Roofing. He mentions the use of social media for promotion and the future of the commercial roofing industry. Joe concludes by offering conversations, samples, and training to those interested in trying their products.

Chapters

00:00 Introduction and Joe's Background
06:28 The Changing Roofing Industry
09:46 Staying Ahead of Trends
14:23 Taking Care of Yourself for Success
20:54 Introducing FibraSeal Base
26:22 The Growing Roof Coating Market
26:51 Introduction to Fleet Applied Roofing and Fiber Seal Base
27:20 Benefits of Fiber Seal Base
28:13 Expansion and Growth of Fleet Applied Roofing
29:12 Importance of Contractor Training and Certification
30:11 Development and Expansion of Products
33:02 Utilizing Social Media for Promotion
34:27 The Future of the Commercial Roofing Industry
35:25 Importance of Roof Inspections
36:23 Benefits of Roof Coatings
40:20 Comparison of Fiber Seal Base with Other Roofing Solutions
43:09 Offering Conversations, Samples, and Training
46:14 Transformational Relationships with Customers
47:33 Learning from Mistakes and Focusing on People
49:01 Question for the Next Guest
50:20 Closing Remarks and Recommendation

In this conversation, Alex Boerma, an expert in the roofing industry, discusses his experience and strategies for running a successful roofing business. He highlights the importance of focusing on a specific niche, such as insurance deals or government programs, and building a strong brand and reputation. Alex emphasizes the value of providing excellent customer service and educating homeowners about the roofing process and the value they are receiving. He also emphasizes the need for a well-organized administrative setup to track leads, prospects, and projects. Finally, Alex advises against relying on a single marketing strategy and suggests diversifying marketing efforts to reach a wider audience. In this conversation, Alex Boerma discusses his marketing and sales strategies for the roofing industry. He emphasizes the importance of targeted marketing, using postcards and online ads to reach potential customers in storm-damaged areas. He also highlights the value of follow-up and face-to-face interactions in closing deals. Alex suggests that companies should allocate 10-15% of their gross revenue to marketing and advises against relying on a single marketing channel. He also discusses the potential pricing models for selling leads to roofers. Overall, Alex's approach combines effective marketing tactics with personalized sales efforts to generate leads and close deals in the roofing industry.

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Chapters

00:00 Introduction and Company Overview
00:25 Importance of Administrative Structure
06:53 Planning and Spreading the Word
09:09 Customer Relations and Value Stacking
14:48 Dealing with Price Objections
18:47 Creating an Effective Administrative Structure
20:27 The Importance of Marketing
20:54 The Importance of Online Presence
21:22 Diversifying Marketing Strategies
22:20 Utilizing Postcards and Follow-up
23:19 The Power of Face-to-Face Interaction
24:21 The Role of Sales in Closing Leads
25:30 The Importance of Persistent Follow-up
26:36 The Value of In-Person Visits
27:39 Building Customer Relationships
29:29 The Power of Personalized Communication
30:28 Buying Favors through Customer Support
31:42 Generating Leads through Marketing
35:10 Determining Marketing Budgets
36:09 Pricing Marketing Services
39:15 The Importance of ROI in Marketing
42:10 Covered Topics
43:10 Journey to Success
44:27 Memorable Mistakes and Solutions

In this conversation, Willem Campbell, owner of All or Nothing Construction, shares his experience in the roofing industry and his strategies for insurance restoration. He discusses the company's rapid growth, primarily through door knocking and organic referrals. Willem also provides insights into working with insurance companies and managing cash flow in the insurance restoration process. He emphasizes the importance of building a strong team and implementing efficient processes to support the company's expansion. In this conversation, William Campbell, the owner of a roofing company, shares his experiences and insights. He discusses dealing with difficult customers and the challenges of door knocking. He also talks about his proudest moment as a company owner and his plans for expanding the business. William shares his ranking of lead generation methods and offers advice to his younger self. The conversation concludes with a question for the next guest.

Work with us: RoofersEdge.Net

Chapters

00:00 Introduction and Background
05:05 Company Growth and Lead Generation
07:22 Door Knocking as a Primary Lead Source
13:14 Top Insurance Companies to Work With
15:26 Timeline for Insurance Restoration
20:46 Challenges in Building the Company
22:44 Hiring and Building a Team
26:49 Dealing with Difficult Customers
33:02 Proudest Moment as a Company Owner
35:37 Best and Worst States for Roofing
38:09 Expanding the Business
39:05 Ranking Lead Generation Methods
41:58 Advice for Younger Self
43:29 Question for Next Guest

In this conversation, Trey, the CEO of Hermetic Roofing, shares his journey from the military to building a successful roofing company that generates $7.2 million per year. He discusses the inspiration he drew from his grandfather's military service and the challenges he faced in finding his purpose after leaving the army.

Trey emphasizes the importance of hard work, discipline, and loving the process in achieving success. He shares insights on generating leads through referrals, multiple avenues, and the value of investing in the business. Trey also discusses the effectiveness of Google and Facebook for contractors and the significance of building trust with clients. In this podcast episode, Tray shares his bad marketing story and how it affected his roofing business.

He talks about wasting tens of thousands of dollars on Facebook ads that generated low-quality leads. Tray emphasizes the importance of knowing your market and finding a marketing professional who specializes in your industry. He also discusses the need to have a clear vision, work ethic, and dedication to achieve success. The episode concludes with Tray offering advice to his younger self and encouraging others to never give up on their goals.

In this conversation, Robin Scherer, the owner of Trust Roofing, shares his journey of starting and scaling a successful roofing company. He emphasizes the importance of mindset, customer support, and branding in building a strong company. Robin also discusses the benefits of in-house labor and shares insights into his sales process.

He highlights the value of marketing and investing in branding to create a strong brand presence. Throughout the conversation, Robin emphasizes the importance of continuous improvement and building relationships with both employees and customers. In this conversation, Robin Scherer shares his insights and experiences in the roofing industry. He emphasizes the importance of being genuine and humble on social media, not letting others' opinions hold you back, and living your life without caring about judgments.

Robin also discusses the stigma around blue collar trades and the opportunities they offer. He encourages individuals to consider blue collar work and highlights the need for more skilled workers in the industry. Additionally, Robin talks about the retail model in roofing and the importance of hard work and building a strong team.

In this conversation, Alex and Leo discuss Leo's journey from being a mechanic to becoming a successful entrepreneur in roofing sales. They also touch on the importance of confidence in sales and the challenges of trusting marketing agencies.

Leo shares his approach to building assets and explains his marketing company for solar businesses. In this conversation, Leo discusses the solar and roofing industries, their future prospects, and his approach to creating value and building an empire. He believes that anyone associated with his brand should be making a significant amount of money.

Leo predicts that the solar industry will dominate in 2030, citing its larger market size and the growing demand for renewable energy. He acknowledges the value of roofing but emphasizes the long-term benefits of solar installations. The conversation also touches on the woke movement and the wild stories of roofers' partying habits.

In this conversation, Jami, a government contractor and owner of a construction company in the Cayman Islands, shares his journey and insights into building a successful business. He discusses how he started his company during the pandemic and the importance of learning from his parents' entrepreneurial skills.

Jami emphasizes the significance of understanding customers and clients to develop strong connections and achieve success. He also highlights the challenges of finding the right team and the importance of reputation in the construction industry. Jahmi's goal is to expand his business globally and create a lasting legacy. In this conversation, Jahmi from Weldon Construction discusses the importance of building connections and the power of personal branding in the roofing and construction industry.

They also explore why some roofers and construction companies dislike marketers. Jahmi shares his future plans for Weldun Construction and the importance of embracing the dark side. He offers advice to his younger self and poses a question for the next guest. Finally, he provides information on where to find Weldun Construction.