Welcome back to part 1 of the Season 8 finale of A Steady Pour Podcast, where Drew, Cal, Tony, and Darius sit down with the dynamic Trey Wade, @ Just_Whiskey_ . In this episode, Trey shares his journey from dabbling in wine to becoming a key player in the whiskey industry, highlighting his pivotal role at the Black Bourbon Society and his current position at Blue Run/Coors Spirits Co. He dives into the art and business of whiskey, offering an insider's look at Blue Run's strategy, the importance of authenticity, and the meticulous process of creating unique whiskey expressions. Trey also discusses the challenges of maintaining quality in large-scale production and the exciting innovations Blue Run is introducing. Listeners will get a behind-the-scenes glimpse into Blue Run's recent transformations, including new inventory processes, a dedicated marketing team, and a significant price reduction for their premium products. Trey reveals a sneak peek at their upcoming packaging redesigns and the highly-anticipated Chosen 2.0. The episode also covers the craftsmanship behind their award-winning Trifecta blend and the operational efficiencies that have allowed Blue Run to make their whiskey more accessible. Whether you're a seasoned whiskey enthusiast or just curious about the spirit, this episode promises a captivating exploration of whiskey culture and Blue Run's future. Join Drew, Tony, Cal, Darius, and Trey for an in-depth and entertaining ride through the world of whiskey.