Episodes

  • SEO 101 Epsiode 471 - Google Tests, Internal Linking Strategies, and Local Spam
    Jul 29 2024

    In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips to enhance your SEO efforts today!



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    32 mins
  • SEO 101 Episode 470 - Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights
    Jul 22 2024

    In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search results. Learn invaluable tactics to elevate your online presence and effectively navigate the evolving search landscape!



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    22 mins
  • SEO 101 Episode 469 - Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained
    Jul 15 2024

    Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard your Google Business Profiles and adapt to shifting search behaviors. Stay ahead in digital marketing with our expert insights!



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    33 mins
  • SEO 101 Ep 468: What You Need to Know From the Leaked Google Ranking Criteria
    May 30 2024

    In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes, including the role of clicks, dwell time, link velocity, and the use of Google Chrome data. They also discuss the diminishing effectiveness of the disavow tool, the declining usefulness of Google Search Console links report, and bizarre errors in Google's AI overview answers, closing with practical tips for link relevance, page structuring, and content originality.





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    37 mins
  • SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success
    May 16 2024

    Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and learn how to navigate Google's evolving search landscape effectively.



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    35 mins
  • SEO 101 Ep 466 - Chapter 9 of the SEO 101 Learning Series
    Apr 29 2024

    The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insights, stay updated on SEO trends, and ace digital marketing fundamentals for success.



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    51 mins
  • SEO 101 Episode 465 - Testing Generative AI for Search and Other SEO Essentials
    Apr 15 2024

    Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights!



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    37 mins
  • SEO 101 Ep 464 - Chapter 8 of the SEO 101 Learning Series
    Mar 18 2024

    Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success!



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    45 mins