SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Economics Marketing Marketing & Sales
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Episodes
  • How should SEO work in a world where AI has a bigger role? With Pedro Dias

    How should SEO work in a world where AI has a bigger role? With Pedro Dias
    Feb 21 2025

    Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.

    Discussion points include:

    When you talk about AI having a bigger role, what do you mean exactly?

    How do we work in this kind of world?

    What does this mean for the content that we publish?

    How do we design and structure websites in order to retain value and protect unique valuable knowledge?

    Are there any downsides to this?

    Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?
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    18 mins
  • In 2025, "SEO PR" is essential - with Alan Silvestri

    In 2025, "SEO PR" is essential - with Alan Silvestri
    Feb 20 2025

    Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.

    Discussion points include:

    - Introduction to "SEO PR" and its importance.

    - Guidelines - domain authority, traffic

    - Key components: link quality evaluation, content strategy, outreach principles.

    - Creating link-worthy content that serves both PR and SEO goals.

    - Proactive link acquisition techniques in PR campaigns.

    - Optimizing for high-value link placements and relevant anchor text.
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    18 mins
  • Remove the complexities of SEO and get back to basics - with Simon Cox

    Remove the complexities of SEO and get back to basics - with Simon Cox
    Feb 19 2025

    Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.

    Talking points include:

    What do you mean by saying that no-one is going to be able to keep up with AI in 2025?

    Should SEOs not try to use AI?

    What do you mean by saying that you should remove the complexities of SEO?

    What are the basics that everyone should get back to?

    How do you ensure that you are focusing on the right basics?

    How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?

    What does this mean for the future of SEO?

    Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox
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    17 mins

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Profile Image for David Gregory

Great content

Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

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Profile Image for Jeremy

From an SEO - Good & Quick Information

I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

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