There’s a podcast studio less than 5 kilometres from here charging 50% more than us for the same service

It's time to align ourselves with the market.

This is session in progress

After searching around to other studios or having used their spaces before we found our own I thought I had aligned our studio hire cost with the market while knowing we over delivered compared to them all.

Let’s look at our costs
Equipment:

$10,000 worth of cameras

$5,000 worth of lenses

$2000 sound mixer

$4,000 in microphones

$1000 video mixer

$1000 in studio lighting

To rent that alone from a store very close to here. For the day it would cost you over $1,000

So what do you think a one hour Video Podcast Studio hire is worth?

YOUR FIRST LOOK: https://sessioninprogress.com.au/

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

At the end of the last episode I revealed I’ve had to delete an episode off our YouTube and LinkedIn page.

That was because I can no longer say our studio has been designed by the incredibly talented individual who helped us get this far.

No bad blood.

Just not enough money to afford the finishes she had selected. We are still bringing to life the studio in their vision and I would say 85% of the finishes she chose it’s just the dining table design which is the feature piece of the room was to be customer designed and the quotes I got back were $20,000!

Now you probably might be thinking the same as me when I got that through “absolutely not” that's ridiculous but after some reflecting, and going with a pre made $2000 choice elsewhere, I also think those design choices are why they are a pro working for the most famous design house in the world and we are not.

Let's talk about it!

YOUR FIRST LOOK: https://sessioninprogress.com.au/

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

YOUR FIRST LOOK: https://sessioninprogress.com.au/

Watch the trailer to our concept and our reactions here: https://www.instagram.com/session.in.progress/

See omnystudio.com/listener for privacy information.

You might have heard in previous episode Studio White Noise pressure tested my “brand” From Your Pocket and showed gaping holes in the business’ language, output and presence.

What did we mean to someone who clicked on our website?

How did we make our clients feel about being associated with us?

I knew it was time for a refresh… but until now we haven’t told you it was time for a rebrand!

This is SESSION in PROGRESS

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where we will be posting all studio updates https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

Seeing is believing… or is it?…

What if I told you what you're watching isn't in a podcast studio!

And no this isn’t a plug in from AI on a green screen.

This is SESSION in PROGRESS

The studio you are seeing, and would have seen in the past through any and all of our content, is a make shift podcast space here at ''The Commons' in Collingwood. It’s actually a boardroom, a big one, capable of fitting up to 20 people comfortably and we have had some clients utilise that.

When we moved in we recognised there were two angles that were beautiful! Textured walls and a feature light with plant on one side, sheer curtain with natural light adding dimension and depth to the second shot.

The thing about this space is… we share it. All fellow members in any of 'The Commons' across the country can book this room using credits gained through their monthly membership top ups or purchasing extras. We are really lucky in that 70% of the time a client wants to record its available, but that 30% is business going elsewhere.

Until now!

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

I’m not proud of the business

It took 2 years and a wonderful design company to make me realise it. Today you hear the moment it all clicked.

This is SESSION in PROGRESS

On the last episode with our friends Ross, Lauren and Andreas from 'Studio White Noise' the reason for our chat was to help me, and maybe you, understand what it means to have a brand, the power of a considered one and to pressure test mine 'From Your Pocket' as you’ll hear in this episode we crumble like a chocolate bar.

This conversation was recorded back in January on the 17th. Here’s me telling the three founders of Studio White Noise one of my biggest flaws with the branding of this company.

Check out Studio White Noise https://white-noise.com.au/

Stalk their socials https://www.instagram.com/studiowhitenoise/

Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW

Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page.

I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad.

If you were to ask me in 2022 and 2023 what a “brand was” I would have said its something exclusively for large corps that have marketing budgets and large staff. It matters to the coca colas of the world not your corner store and Melbourne based podcast companies.

I was wrong.

I was neglecting a massive part of starting a business - having a consistent brand identity that was easy to understand, made perfect sense for the service and was harmonious across it’s language, aesthetic and messaging. So what is From Your Pocket? – up until this episode and catch up with the masters of brand ‘Studio White Noise’ I didn’t even realise I didn’t know.

Check out Studio White Noise https://white-noise.com.au/

Stalk their socials https://www.instagram.com/studiowhitenoise/

Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW

Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.

In the past 3 months I’ve realised what I believe to be my biggest mistake in starting a podcast company.

It’s a mistake I made when I first realised I wanted to leave my on-air radio job and create a company with no business experience… today I’m revealing it to help save the next small business owner

It isn’t what you’re expecting

This is SESSION in PROGRESS

A few episodes ago I spoke about the solopreneur which is when you run your business by yourself. Technically that’s not me as I have a full-time producer Amelia who you’ve met on a previous episode and a couple of high level production legends who shall remain anonymous because their big radio jobs probably don’t want them having side hustles.

BUT

We haven’t spoken about Solo Founder vs Founding team. Till now

We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

See omnystudio.com/listener for privacy information.