Back after a short break with the first in our remaining run of episodes, this week we are joined by copywriter and content creator Laura Graham for the first in a two part conversation on beginning to think more carefully about writing for the web including tone, audience and making the most of the written word. 

For more on the support available to Leicestershire businesses as part of the SMARTup programme, be sure to visit our website at smartupdigital.uk 

This week on the SMARTup Podcast we look ahead to our upcoming SMARTup Create event (taking place March 17th for Leicester Fashion and Textiles businesses)  to talk to Film maker Jack James about his work, the role video plays in modern digital marketing and how businesses can begin to get to grips with this vital new part of the mix. 

Be sure to find out more about the range of free support available to Leicestershire businesses under the SMARTup projectby visiting our website at smartupdigital.uk

Today on the show we conclude our conversation with John Lashley from the Brooklyn Brownie company on the importance of authenticity in social media and some of the pitfalls to try and avoid when working in this area.

For more information on the range of free digital marketing support available to Leicestershire businesses as part of the smartup project including webinars and free one to one support - be sure to check out our website at smartupdigital.uk

In todays episode we bring you part one of our interview with John Lashley of the Brooklyn Brownie company who has bought all of his skills as a Digital Director to bear as he uses social media as the primary driver for growth in his business. John chats to us about how he harnessed the opportunity presented by social as well as tips for making the most of these areas. 

For more information on the range of free digital marketing support available to Leicestershire startup businesses - including webinars and free to one to one support - be sure to check out our website at smartupdigital.uk

This time out on the show, we conclude our conversation with Michael Jenkins on some of the key considerations for putting together successful PPC campaigns as well as crucially - some of the pitfalls to avoid when starting to work in this area for the first time. 

To find out more about the range of digital marketing support available to Leicestershire startups under the SMARTup program - be sure to visit our website at smartupdigital.uk 

This time out on the show, we are rejoind by Michael Jenkins who follows up our conversation on SEO principles with an introduction to the world of Pay Per Click advertising. 

To find out more about the range of digital marketing support available to Leicestershire businesses - please be sure to check out our website at smartupdigital.uk.

In the second half of our conversation with Michael Jenkins on SEO, we look outwards; at some of the external factors OUTSIDE of our websites that affect how competitive we are within search engine results and how we can stack the deck in our favour. 

Find out more on the smartup project and the range of free digital marketing support available to Leicestershire startups at our website smartupdigital.uk

This week on the show, we sit down with Michael Jenkins to discuss some of the fundementals of Search Engine Optimisation and the opportunity it presents to businesses to put their products in front of potential new customers. 

Find out more on the smartup scheme and the range of free digital marketing support available to Leicestershire businesses by visiting the website at smartupdigital.uk