Back after a short break with the first in our remaining run of episodes, this week we are joined by copywriter and content creator Laura Graham for the first in a two part conversation on beginning to think more carefully about writing for the web including tone, audience and making the most of the written word. 

For more on the support available to Leicestershire businesses as part of the SMARTup programme, be sure to visit our website at smartupdigital.uk 

This week on the SMARTup Podcast we look ahead to our upcoming SMARTup Create event (taking place March 17th for Leicester Fashion and Textiles businesses)  to talk to Film maker Jack James about his work, the role video plays in modern digital marketing and how businesses can begin to get to grips with this vital new part of the mix. 

Be sure to find out more about the range of free support available to Leicestershire businesses under the SMARTup projectby visiting our website at smartupdigital.uk

Today on the show we conclude our conversation with John Lashley from the Brooklyn Brownie company on the importance of authenticity in social media and some of the pitfalls to try and avoid when working in this area.

For more information on the range of free digital marketing support available to Leicestershire businesses as part of the smartup project including webinars and free one to one support - be sure to check out our website at smartupdigital.uk