• Episode 22: Does print, radio, television and traditional media work for marketing?
    Jul 18 2024

    Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.


    Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1


    Find more startup marketing and business resources at www.lindseywagnon.com/resources/


    Sign up to be a guest on SSM: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Get a consultation with Lindsey: https://calendly.com/lindseywagnonmarketing/consultation


    Hosted on Acast. See acast.com/privacy for more information.

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    16 mins
  • Episode 21: How to know you're ready to hire with Brittney from Silver Leaf Office
    Jul 11 2024

    A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.


    Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafoffice


    Free and low ticket startup marketing resources: www.lindseywagnon.com/resources/


    Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Hosted on Acast. See acast.com/privacy for more information.

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    23 mins
  • Episode 20: Should you keep marketing during slow seasons?
    Jul 4 2024

    The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.


    Find DIY marketing resources at www.lindseywagnon.com/resources/


    Hosted on Acast. See acast.com/privacy for more information.

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    10 mins
  • Episode 19: Which website builder is best for a DIY startup business?
    Jun 27 2024

    Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others.


    Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business.


    Find Lindsey's library of startup marketing resources at www.lindseywagnon.com/resources


    Be the next SSM podcast guest by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Hosted on Acast. See acast.com/privacy for more information.

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    29 mins
  • Episode 18: Growing and scaling a four-year-old health practice with Julia Callaghan
    Jun 20 2024

    Special guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new level of services.


    To get your complimentary discovery call or in-person consult at https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=731257

    Visit innovativenutritionnc.com


    Are you a woman planning, launching or operating your own business? Be Lindsey's next podcast guest: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Hosted on Acast. See acast.com/privacy for more information.

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    23 mins
  • Episode 17: Sell through customers - on autopilot
    Jun 13 2024

    How to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion.


    Take the Savvy Startup Marketer course at savvystartupmarketer.com


    Join the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensive


    Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Hosted on Acast. See acast.com/privacy for more information.

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    13 mins
  • Episode 16: This marketing approach is better than lead generation
    Jun 6 2024

    My biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy.


    In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will never need heavy lead generation to profit and grow.


    Take the Savvy Startup Marketer course at savvystartupmarketer.com


    Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255


    Hosted on Acast. See acast.com/privacy for more information.

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    20 mins
  • Episode 15: Burn out-proof your new business
    May 30 2024

    Prevent business burn out by making these key decisions at the launch of your business startup.


    Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.com


    Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.


    Hosted on Acast. See acast.com/privacy for more information.

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    13 mins