Episodes

  • Stop Being Afraid of the Word “No” – SYF015 {audio}

    Stop Being Afraid of the Word “No” – SYF015 {audio}
    Dec 19 2019
    Most folks in business are afraid of the word “No”. Yet, if approached correctly, Scott explains it can be used as the catalyst to closing a deal.
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    6 mins
  • A Lesson in Sales from Jury Duty – SYF014 {audio}

    A Lesson in Sales from Jury Duty – SYF014 {audio}
    Dec 12 2019
    You’d be surprised what you can learn about sales when being considered for jury duty.
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    10 mins
  • Good or Bad News: It’s Up to You – SYF013 {audio}

    Good or Bad News: It’s Up to You – SYF013 {audio}
    Nov 21 2019
    According to Marcus Aurelius, preceiving something as “bad” is based on your capacity to see it. And that what happens to everyone – bad and good alike – is neither good nor bad. Let’s see how we can take advantage of this concept and make life a lot better.
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    12 mins
  • Vid Tip #02: How to Measure Success – SYF012 {audio}

    Vid Tip #02: How to Measure Success – SYF012 {audio}
    Nov 14 2019
    We’ve already established using video as a sales tool makes sense. Now, let’s wrap our head around what matters the most to the two groups of people we must focus our attention on.
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    6 mins
  • How to Get a Response to Your Email – SYF011 {audio}

    How to Get a Response to Your Email – SYF011 {audio}
    Oct 31 2019
    For most people, using email to communicate with a prospect continues to be more and more frustrating. . .because it’s becoming less and less effective. In today’s SYF episode, Scott shares his secret email “Subject” that gets a 98% response rate. (Actually, it’s never not worked. . .but 100% seems crazy to most folks.)
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    7 mins
  • How (and When) to Ask for a Referral – SYF010 {audio}

    How (and When) to Ask for a Referral – SYF010 {audio}
    Oct 24 2019
    It’s no surprise that referrals are a valuable component to a company’s sales efforts. But when to ask for a referral and what to say can be tricky. Not any more.
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    7 mins
  • The Relationship Myth in Sales – SYF009 {audio}

    The Relationship Myth in Sales – SYF009 {audio}
    Oct 17 2019
    For as long as I can remember, the sales axiom, “The Key to Sales is Relationships” has been around. But before you can have a relationship with somebody (in business or in your personal life), one thing must happen first.
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    6 mins
  • My Favorite Book on Sales – SYF008 {audio}

    My Favorite Book on Sales – SYF008 {audio}
    Oct 11 2019
    You know it’s got to be a great book if Scott has read it in each of the twenty years since it’s been published.
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    5 mins