Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, with expert insights from Katy Howell and Karen Cuthbert.

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to!

• Learn how to embrace this new format and reap the rewards.
• Discover the surprising statistics behind the rise of short-form video content on LinkedIn.
• Explore the dos and don'ts of creating effective short-form video content for your LinkedIn audience.
• Gain insights into the psychology behind why short-form videos are capturing the attention of B2B audiences.
• Find out how to measure the impact of your video marketing efforts and optimise your strategy for maximum results.
• Uncover insider tips on how businesses can leverage TikTok-style videos to boost brand awareness and engagement.

A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social.

In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀