• 414: Feeling Stuck? My Favorite Techniques to Get Back on Track
    Jul 24 2024

    Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.


    In this episode I share about:

    • Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself
    • Focusing on what you can control: Set minimum and maximum goals and prioritize action over inaction
    • Practicing gratitude: Using gratitude as a tool to shift perspective and boost motivation


    Highlights Include:

    00:00 Intro

    02:36 The Importance of Mid-Year Reflection

    05:15 Get in the Spiritual Gym

    09:54 Move Your Body

    11:00 Get Some Sun

    13:32 Change Your Scenery

    15:58 Face the Facts

    20:42 Set Minimum and Maximum Goals

    26:01 Focus on What You Can Control

    32:50 Take a Step, Any Step

    37:39 Reflect and Have Gratitude

    42:01 Recap and Action Steps

    Check out episode 414 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • You Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699
    • Superhuman App: https://www.superhuman.app/
    • It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161
    • Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

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    40 mins
  • 413: Why Your Podcast Isn't Making Money (and How to Fix It)
    Jul 17 2024

    This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.


    In this episode I’m sharing:

    • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
    • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
    • Creating Value: How to produce content and services that your audience genuinely wants to pay for


    Highlights Include:

    00:00 Intro

    02:49 The Importance of Podcast Setup

    05:15 Narrowing Down Your Podcast Topics

    09:50 Understanding and Serving Your Audience

    14:33 Creating a Content Plan

    16:39 Effective Marketing Strategies

    19:00 Consistent Marketing Practices

    21:24 Thinking Outside the Box for Sponsorships

    25:54 Creating Content People Want to Pay For

    28:17 Recap and Action Steps

    To learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.

    Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Riverside (Use code ‘hustlepro’): https://riverside.fm/
    • Podcast Moguls: http://sidehustlepro.co/join
    • Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
    • Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
    • Free newsletter: http://sidehustlepro.co/newsletter
    • You Are a Badass by Jen Sincero: https://jensincero.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

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    31 mins
  • 412: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos
    Jul 10 2024

    This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions.


    In this episode she shares:

    • How to be professionally selfish and achieve your dream salary
    • The risks she’s taken by pivoting often in her career, and how they’ve paid off
    • Her journey from corporate, to coaching as a side hustle, to launching her podcast and expanding her empire


    Highlights include:

    00:00 Intro

    03:52 First jobs out of college

    10:20 Introversion and unwavering self-belief

    14:35 Navigating financial insecurity

    28:00 The benefits of strategic quitting

    36:00 Launching Brown Ambition Podcast

    41:00 Becoming a career coach

    51:00 Income opportunities from podcasting

    56:30 Tips for entrepreneurs


    Check out episode 412 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Mandi Money Website: http://Mandimoney.com
    • Mandi’s Instagram: https://www.instagram.com/mandimoney/?hl=en
    • Brown Ambition Podcast: https://brownambitionpodcast.com/
    • Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/
    • The Budgetnista’s Website: https://thebudgetnista.com/
    • Yahoo Finance: https://finance.yahoo.com/news
    • Zapier Automation: https://zapier.com/
    • Trello: https://trello.com/home


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • Mandi’s instagram: https://www.instagram.com/mandimoney/?hl=en
    • Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 2 mins
  • 411: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry
    Jul 3 2024

    This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine.


    In this episode she shares about:

    • Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career
    • Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner
    • The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American Airlines


    Highlights include:

    00:00 Intro

    04:42 Original career path and intro to wine

    13:00 Navigating a switch in careers

    21:39 Transition from beauty blogging to wine writing

    27:06 Addressing racism in the wine industry

    29:40 Sustaining financially as a freelance writer

    35:00 Providing a niche wine service

    41:30 Unlocking networking opportunities

    45:07 Running a wine program for American Airlines

    54:16 Tips for entrepreneurs

    Check out episode 411 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Julia’s Substack: https://juliaconey.substack.com/
    • Julia’s Instagram: https://www.instagram.com/juliaconey/
    • Julia’s email: hello@juliaconey.com


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss



    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info
    • Julia’s Substack: https://juliaconey.substack.com/
    • Julia’s Instagram: https://www.instagram.com/juliaconey/
    • Julia’s email: hello@juliaconey.com

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 2 mins
  • 410: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor
    Jun 26 2024

    This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.


    In this episode she shares:

    • How intentionally creating a community through word of mouth was the foundation to building her customer base
    • The startup costs and how she’s been able to be profitable in the first year
    • The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s


    Highlights Include:

    00:00 Intro

    08:16 Exploring different side hustles

    14:16 Navigating a new city

    18:43 Filling the need for a beauty supply

    23:18 Startup planning and costs

    27:55 Creating a community

    30:01 Curating events and collaborations

    35:02 Running a storefront as a side hustle

    41:20 Expanding and creating a cultural hub

    46:43 Setting the tone for the future of the store

    56:19 Tips for entrepreneurs


    Check out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Auntie Della’s Website: https://auntiedellas.com/
    • Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/
    • Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas
    • Virtual Assistant: https://theindemandva.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 3 mins
  • 409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand
    Jun 19 2024

    This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.


    In this episode she shares:

    • How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
    • The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
    • Why she doesn’t solely rely on social media for marketing and what really helped put her on the map


    Check out this episode and others on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/
    • April Showers Instagram: https://www.instagram.com/gotaprilshowers/
    • Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial
    • Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/
    • April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
    • Afro Unicorn Website: https://afrounicorns.com/


    This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • April Showers Instagram: https://www.instagram.com/gotaprilshowers/
    • April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/

    Hosted on Acast. See acast.com/privacy for more information.

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    55 mins
  • 408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk
    Jun 12 2024

    This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls.


    In this episode I’m sharing:

    • My key habits to staying balanced in my work, motherhood, and self-care
    • Mastering self-talk and how I filter out the negativity
    • How I’m growing my brand awareness and focusing on solo content


    Highlights Include:

    00:00 Intro

    03:12 Shifting from validation to impact

    06:50 Eliminating negative self-talk

    15:00 Balancing mom-mode and CEO-mode

    19:13 The interview process as a podcaster

    27:24 The changing podcast industry

    30:05 The importance of multiple streams of income

    33:34 Grow your brand awareness

    36:20 Expanding my training course Podcast Moguls

    45:11 Allowing myself to stay within my bandwidth


    Check out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Riverside recording platform- use code ‘hustlepro’: https://riverside.fm/
    • Get coaching with me through Podcast Moguls: sidehustlepro.co/join
    • Sign up for my free newsletter: sidehustlepro.co/newsletter
    • My Instagram: https://www.instagram.com/sidehustlepro/
    • You Are a Badass book: https://jensincero.com/
    • Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/
    • Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/
    • Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/
    • Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Hosted on Acast. See acast.com/privacy for more information.

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    43 mins
  • 407: She Went From NICU Nurse To Full-Time Content Creator and Published Author
    Jun 5 2024

    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.


    In this episode she shares:

    • The ways she stayed consistent in content creation, and why it paid off
    • How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
    • How she diversified her revenue streams to triple her income and surpass her nursing paycheck


    Highlights include:

    00:00 Intro

    Finding a path in nursing

    The goal of work-life balance

    Cooking as an outlet

    Intentional content creation

    Building a content creation business while working full time

    Diversifying revenue streams

    The importance of discipline and showing up

    The power of storytelling

    Take control of your inner voice

    Tips for entrepreneurs


    Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Helena’s Website: Https://www.thatnursecooks.com
    • Helena’s Instagram: https://www.instagram.com/thatnursecancook/
    • Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
    • Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
    • Grace Foods: https://www.instagram.com/gracefoods/
    • Capcut: https://www.capcut.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • Helena’s Instagram: https://www.instagram.com/thatnursecancook/
    • Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
    • Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook

    Hosted on Acast. See acast.com/privacy for more information.

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    59 mins