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Small Biz Buzz: Insights & Strategies for Growing Your Business

By: Keith Hanshaw - Free Marketing Help
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  • Summary

  • This podcast is for small business owners. Each episode will feature a different small business owner. We'll talk about how they got started, what's made them successful, and share some free marketing tips to help YOU grow YOUR business. Watch the first official episode, with Dr. Mark Kostow from Kostow Wellness and weight loss in the Hummelstown, Hershey area. In addition to being a business owner for the past 28 years, Keith Hanshaw is also a senior media consultant with Cumulus Media also and manages the Harrisburg Comedy Zone. Enjoy my free marketing help and tips!
    Keith Hanshaw - Free Marketing Help
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Episodes
  • Go Big Small Biz with Tracey Wakeen

    Go Big Small Biz with Tracey Wakeen
    Jul 18 2023
    Talking with Tracey Wakeen with the Go Big Small Biz Network and protecting the interests of small businesses through advocacy with local, state, and federal communitie leaders.
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    27 mins
  • Small biz buzz with Paget Rhee

    Small biz buzz with Paget Rhee
    Jun 13 2023
    https://Bebalancedcenters.com small biz bars, insights and strategies to help small business owners grow their business. This episode is with Paget Rhee.
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    22 mins
  • Small Biz Buzz with Pierre Bouvard,Chef Insights Officer for Cumulus Media & Westwood One

    Small Biz Buzz with Pierre Bouvard,Chef Insights Officer for Cumulus Media & Westwood One
    May 19 2023
    Join me for this episode, with Cumulus Media and Westwood One’s chief insights officer, Pierre Bouvard. Our focus for this episode is helping small business owners understand how advertising works. We will talk about some marketing fundamentals and answer the two jobs of advertising. We will share some effective advertising strategies and tactics to create both current and future demand for a product or service that you offer will talk about how small business owners can effectively measure the success of their advertising campaigns with data driven decisions to optimize their marketing efforts And will answer the question. How long does it take from the time I start advertising to start seeing new customers will talk about what’s a realistic time expectation on results will talk about the 18 2458 role and how that plays into your current advertising budget. Will talk about marketing budgets and how much you should be spending each month with some case studies. We’ll hear about the bug guy and his great story and will discuss the key elements of creating an affective and engaging radio ad for small businesses. Pierre will share how the role of frequency and reach and how they fit into a successful radio ad campaign and will highlight a few niche small business types that can get the most bang for their buck using radio. At the end, I will ask Pierre to give us a golden nugget piece of information or advice that he can share for small business owners, when it comes to advertising options for your small business. He’ll talk about where you can get the most bang for your buck and he will share how you can connect to his podcast and the information that he puts out weekly through his Addison’s share of ear project, which is part of the audio active group with Westwood One. Each week he examines the statistics crunches, the numbers, and then shares national research to help people separate the facts from the misconceptions when it comes to advertising.
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    47 mins
Marketing Economics
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