Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator.

In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing.

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Adrian Tobey @Groundhoggwp

Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support?

Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction?

In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives

Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant?

In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.

Jason Recommends CloudApp and Droplr.

Bridget Recommends SparkToro.

00:05:10 “You got to stay top of mind all the time.” Bridget Willard

00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard

00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker

00:12:56 Jason Talks Tracking Methods

00:15:31 Don’t Forget the Value of Radio

00:18:51 Jason Talks About Automatic Ad Insertion

00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard

00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard

00:22:24 Jason Talks Delivery Vehicles and Social Icons 

00:23:36 No, algorithms are like dogs, they do what you train them to do.

00:25:28 Belts Have Twitter Accounts

00:26:35 Texas, Power, and San Antonio and Competing with Big Brands

00:30:15 There is a huge opportunity for WordPress people.

00:34:18 Jason Talks Evergreen and Reporting Content

00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects

00:42:10 One interaction is not enough.