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Smart Marketing

By: Africa Business Radio
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  • Summary

  • Welcome to Smart Marketing, the podcast dedicated to unraveling the complexities of marketing challenges encountered by Entrepreneurs and Startups across Africa. Join us on a journey through insightful discussions and expert insights aimed at providing clarity amidst the marketing maze.

    From navigating market entry barriers to crafting innovative strategies tailored to the diverse African landscape, we delve into the heart of marketing dilemmas faced by budding entrepreneurs. With a focus on practical solutions and real-world examples, Smart Marketing equips you with the knowledge and tools necessary to thrive in the dynamic African business ecosystem.

    Whether it's decoding consumer behavior, leveraging digital platforms, or optimizing limited resources, our podcast offers actionable advice to propel your marketing endeavors toward success.

    Tune in to Smart Marketing and gain invaluable perspectives, empowering you to chart a course toward marketing excellence in the vibrant and competitive markets of Africa.
    Copyright Africa Business Radio
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Episodes
  • Do The Work Before The Ads

    Do The Work Before The Ads
    Feb 26 2024
    "Welcome to 'Smart Marketing,' the show where we unveil the strategic secrets that set your brand apart from the rest.

    On this episode, we're shifting gears and focusing on a fundamental principle: 'Do the Work Before the Ads.' In a world inundated with advertising noise, success lies in the meticulous groundwork that precedes your marketing campaigns.

    Join us as we explore the importance of market research, brand positioning, and crafting a compelling narrative before unleashing your ads. From laying the foundation to fine-tuning your message, we'll guide you through the essential steps that ensure your ads resonate and connect with your audience. Get ready to roll up your sleeves and dive into the pre-advertising realm, as we unveil the keys to strategic marketing success on this episode of 'Smart Marketing.'"
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    20 mins
  • Carve Your Own Niche

    Carve Your Own Niche
    Feb 19 2024
    "Welcome to 'Smart Marketing,' the show that empowers you to carve a unique path in the ever-evolving landscape of business promotion.

    On this episode, we're diving into a topic that separates the trendsetters from the followers: 'Carve Your Own Niche.' In a world where standing out is crucial, we explore the art and science of distinguishing your brand by finding and owning your niche.

    Join us as we unravel the strategies to identify uncharted territories, tailor your message, and build a brand that resonates with authenticity. Get ready to break free from the crowd and embark on a journey of self-discovery and strategic positioning. Tune in to 'Smart Marketing' for insights, inspiration, and the roadmap to carve your own niche in the competitive marketplace."
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    23 mins
  • Marketing Outside Social Media

    Marketing Outside Social Media
    Feb 13 2024
    "Welcome to 'Smart Marketing,' the show that ventures beyond the confines of social media to explore the vast landscape of marketing possibilities.
    On this episode, we're breaking free from the digital echo chambers and diving into the realm of 'Marketing Outside Social Media.' While social platforms play a crucial role, effective marketing extends far beyond the virtual sphere.
    Join us as we unravel innovative strategies to connect with your audience through unconventional channels, from experiential marketing to guerrilla tactics. Get ready to explore the untapped potential of offline avenues and discover how to make a lasting impact where your audience least expects it. Tune in to 'Smart Marketing' for insights, creativity, and a roadmap to elevate your brand beyond the pixels."
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    18 mins
Marketing Economics
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