Fresh off the plane from Social Media Marketing World 2024, Eric Cook joins us to reveal how banks and other financial institutions can implement cutting-edge approaches to drive customer and prospect engagement. Our conversation soars as we dissect Artificial Intelligence Intelligence Augmentation—think of it as steroids for your marketing muscles—providing bank marketers with a treasure trove of strategies to maximize their digital presence. We break down the shifts in content distribution, with a laser focus on the rise of LinkedIn and Substack, consider the intricate dance of SEO in an AI-driven world, and tackle the intimidating beast that is Google Analytics 4.

As algorithms continue to shape the future of content, we zero in on the importance of a tailored approach. The episode takes a deep dive into the realm of custom GPTs, where Eric and I dissect the process of refining AI to echo a brand's unique voice—a time-intensive yet financially savvy move. We don't shy away from the concept of digital doppelgangers either, sparking a debate on the future of these personalized digital entities and their role in consumer interaction.

Closing out with a look at the history of the banking industry's foray into social media, we tip our hats to Central National Bank's precedent-setting video ten years ago this year while recognizing the hurdles that remain for financial institutions to produce truly engaging content. To help banks and financial experts navigate these waters, Eric introduces the 'D.A.T.E.' framework—a strategic content and channel guide for moving from initial discovery to multi-product customer, ensuring content resonates at every touchpoint. Tune in for a rollercoaster ride through the marketing landscape, where the interplay of human ingenuity and artificial intelligence paints a vivid picture of the future.

(08:45) Marketing Trends and Strategies

(18:47) Leveraging Marketing Content and Analyzing Data

(34:02) Importance of AI Training and Collaboration

(39:26) Building Custom GPTs and Digital Doppelgangers

(52:23) Banking Industry Action Items

(01:03:54) Digital Marketing Buyer's Journey Framework