Welcome to episode 2 of Magazine St. Kitchen Presents: Speak Greasy with Gauri Devidayal, Season 3! In this episode, Gauri chats with Sid Mewara and Shashank 'Shanky' Jayakumar, the creators behind The Big Forkers, a popular YouTube series known for its raw, unfiltered food reviews and opinions on restaurant experiences. With a strong following in India’s food content scene, The Big Forkers have built a loyal online and offline community by offering brutally honest feedback on food, travel, and the culinary industry.

Sid, a trained chef with restaurant experience in the USA, shares his journey from the high-pressure world of professional kitchens to becoming a content creator. Shashank, who juggles a day job, adds insight into the passion that drives their popular food review series. Inspired by the legendary Anthony Bourdain, their aim was to cut through the “goody two-shoes” clutter in food television and offer something real and honest.

In this episode, they delve into the democratisation of food content on platforms like YouTube, where they believe many creators lack authenticity. Sid and Shanky pride themselves on paying for every meal they review and offering genuine reactions—whether good, bad, or ugly. They discuss the challenges of staying authentic, navigating relationships with chefs and restaurateurs, and handling online trolls.

Their conversation also covers their latest season, based in Delhi, and the exciting future of The Big Forkers, which includes a new focus on Northeast Indian cuisine. Tune in to hear their take on the food content industry, the art of criticism, and the evolving journey of The Big Forkers.

In Episode 3 of Magazine St. Kitchen Presents: Speak Greasy with Gauri Devidayal, we sit down with Sushant Dash, CEO of TATA Starbucks, to explore the coffee giant’s journey in India. With over 24 years in the TATA system, Sushant brings a wealth of experience in marketing and branding, detailing how Starbucks has managed to craft a unique space for itself in a predominantly tea-drinking nation.

While tea dominates Indian households with a staggering 90% penetration, coffee is still niche, with just 12% market penetration. Despite this, Starbucks entered the market not merely to compete but to create a new category centred around connection. Sushant emphasises that Starbucks is more than just a place to grab coffee—it is a "third place" between home and work, where people can relax, connect, and feel a sense of belonging. Customers aren’t just a number in a queue, and the personalised service, like calling out a customer’s name, is part of what keeps people coming back.

Sushant and Gauri delve into how Starbucks adapted to the Indian market, where food is an essential accompaniment to beverages. The menu now includes tea options, such as masala chai, and locally-inspired food offerings, all while retaining the global Starbucks signature. Despite this, Starbucks in India is still seen as a premium, aspirational brand, with visits often treated as an indulgence in cities outside the major metros.

The conversation also highlights Starbucks' expansion strategy in India. Now present in 65 cities, with a new store opening every four days, Starbucks has successfully penetrated not just metropolitan areas but smaller towns, where it enjoys first-mover advantage. Sushant points out that there is significant aspirational value in these smaller markets, with consumers eager to experience the brand.

The episode also touches on Starbucks' commitment to its employees, known as "partners". Tata Starbucks offers a 5-day work week, comprehensive health insurance, and supports education for employees and their families—values deeply embedded in both the TATA and Starbucks ethos. Sushant also shares insights into the success of Starbucks' all-female stores and their dedication to inclusivity.

Wrapping up with a rapid-fire round, Sushant chats about latte art, marathons, and more, making this episode a must-listen for anyone interested in branding, hospitality, and the future of coffee culture in India.

Welcome to the 3rd season of Magazine St. Kitchen Presents Speak Greasy with Gauri Devidayal. In this highly anticipated premiere episode, Gauri sits down with Dylan Eitharong, the charismatic chef-owner of Haawm in Bangkok, often regarded as the bad boy of Thailand’s culinary scene. Dylan’s unique journey from America to Thailand is nothing short of fascinating, making this a must-listen for anyone passionate about food, travel, and culture.

Born to a Thai father and an American mother, Dylan made a life-changing decision in 2019 to move to Thailand, initially to pursue love. However, this romantic adventure soon turned into a culinary mission. Starting with an Airbnb at his aunt's house, Dylan found himself consulting for restaurants and teaching cooking classes when the pandemic struck. This led to the creation of Haawm, a supper club that quickly became a hit in Bangkok’s dining scene.

The name "Haawm" is particularly meaningful— it translates to “smell” in Thai and sounds like “home,” perfectly capturing the essence of Dylan’s approach to food. His cooking is unapologetically Thai, yet entirely his own, combining traditional recipes with his unique, bold flair. In this episode, Dylan opens up about overcoming imposter syndrome while living in America, where he struggled to present his dishes as authentically Thai. But once he returned to Thailand, he embraced his roots, cooking traditional recipes with a personal twist that truly represents his identity.

Dylan’s supper club at Haawm has attracted a diverse clientele, with guests often forgetting that they are dining in a home rather than a traditional restaurant. His unapologetic and raw style of cooking has resonated with the older Thai generation, who appreciate his dedication to using locally sourced ingredients. However, his unconventional approach has been met with mixed reactions from younger, affluent Thais who are more accustomed to modern, quick-service dining.

As the conversation unfolds, Gauri and Dylan delve into the pressures of the culinary world, discussing the impact of prestigious awards and lists like Asia’s 50 Best and the Michelin Guide. Dylan critiques the trend of restaurants focusing more on accolades than on the quality of their food, a practice he believes is detrimental to the Thai food industry. He also shares his belief that chefs should be present in their kitchens, rather than just lending their names to dishes without being involved in the cooking process.

The episode concludes with a lighter discussion about Dylan’s extensive collection of tattoos, each with its own unique backstory. He also shares his love for Bombay, his second favourite city after Bangkok, and his fondness for Baghdadi in Colaba, a restaurant that reminds him of home.

Don’t miss this captivating episode as Gauri and Dylan explore the intersections of food, culture, and personal expression in the culinary world. Tune in for an insightful conversation that is sure to resonate with foodies, travellers, and anyone interested in the art of authentic cooking.