No! This isn't one of the “be available 24/7 or shelve your child's birthday party hoping that this client finally shows up after missing three appointments in a row” kinda advice. Why? Because they are all a recipe for disaster. Based on my personal experience of this no gain venture, I would not recommend you starting or upholding this kind of unsustainable business practice.

Nevertheless, it is undeniable that one of the most important client acquisition and retention strategies is a streamlined process that makes it easy to work with you.

Whether in neuroscience or through the real-life examples that I share today, you'll see how predictability is essential in reducing stress, increasing your client satisfaction, and at the same time boosting your referral rate.

Although exceptions will sometimes be made, you'll also learn what value this also adds to your processes and your clients.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The importance of simplicity and predictability in business.
• The right way to be ridiculously easy to work with.
• Key areas of your business where predictability can give better returns.
• Systems and processes that make it ridiculously easy to work with us at Rethink Home Interiors.

RESOURCES:

• Follow Kate Elise Interiors on Instagram : www.instagram.com/kate.elise.interiors
• Episode 5: How to Create Boundary Alignment for Your Home Staging Business
• Episode 21: How To Get More Done In Your Staging Business
• Episode 26: How To Change Course When Systems Are Not Working In Your Business
• Episode 28: How To Schedule Your Home Staging Consultation Appointments
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Melissa San Roman has sold two different businesses - one for over $8 million and another to a public company.

Now, as a bookkeeper who has seen everything behind the scene, her goal is to help other entrepreneurs see their numbers as more than tax time burdens but as the key to business growth.

Today, we discuss all things related to profitability by mastering your numbers. What things are acceptable or not in your business finance, what decisions you can take from looking at your numbers and tax advantages you are probably missing out on.

We also talk about how slow seasons can be harnessed for good and Melissa's non traditional FORT savings strategy.

Whether you or someone else is in charge of your books, today's conversation is vital.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What you should take note of for tax filings in 2024 considering your business structure.
• The misconception about changing your LLC to S-Corp
• The BOI. What it is, its exceptions, why you need to do it and when.
• The number one mistake business owners make with their finances

RESOURCES:

• Melissa San Roman's website: www.melissasanroman.com
• Follow Melissa San Roman on Instagram
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.
  
  
  

We've come quite a long way on our Keeping in Touch series. Remember, we began from how you can promote your staging services without feeling salesy and last talked on how to batch your content creation so that you spend less time and effort being consistent at it.

In continuation, we're exploring the power of a dual purpose valuable resource - Lead Magnets, in nurturing relationships with your home staging business ideal clients.

As a home stager who once struggled and has now fully understood the “turning prospects into paying clients inertia”, believe me, you can rely on this component of my KIP strategies to keep you in the face of would-be clients who are actually interested in you and what you offer.

A failproof way to grow your value bank, this could be your guide to starting out on lead magnets as part of your KIP plan or a lesson on how to use it in 10 new different ways.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How lead magnets can act as a bridge between your offline marketing activities and desired online community.
• What you need to make it an amazing KIP tool for you.
• How to turn one idea into 11 different lead magnets.
• How lead magnets can beat any algorithm to work in your favor.

RESOURCES:

• Download your Fab Free Lead Magnet Guide: https://rethinkhomeinteriors.ck.page/ultimateleadmagnet
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

I had an investor on my mailing list for 3 years before he ever reached out for business.

That long? Yes, it was.

For me, what's intriguing is not the number of years he took him to try out our staging services. What is, is that if there had been radio silence from me through those years, that's a prospective client (or even more) lost.

However, since daily creating content for 3 years is something I did not do nor will recommend, batch content creation is the way to staying in the face of your ideal clients consistently and without getting burnt out.

In today's workshop style episode, we'll explore how batching can help you maximize your limited marketing time, keep your name top of mind, and nurture relationships with prospective clients.

From here, you can start to create a content library for keeping in touch where you need it most.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What is batch content creation?
• The neuroscience behind batch content creation and why it's better.
• A real life walk through of the thought process of how I will batch content for my new keep in touch platform.
• My personal recommendations for batch content creation

RESOURCES:

• Follow Stellhous on Instagram
• Tim Ferris's Four Hour Work Week on Amazon
• Download your copy of the Caption/Hook spreadsheet:
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.

• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

As we continue our “Keep in Touch” series, today, let’s build on the established momentum of the knowledge of how valuable your services and contributions as a home stager are.

To lay a concrete foundation of a solid keep in touch plan, I will discuss what to focus on for when you stay in touch, and what vehicles to use. All so that the action does not overwhelm you or become mechanical.

I speak about fundamental brainwork tips for success while experimenting on what works for your business, how to approach evaluating an existing plan and creating content for your KIT plan.

By applying these actionable strategies, I am confident you will create a plan that is doable, sustainable and profitable for you.

Happy listening!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Where to start if you don't have a consistent keep in touch plan yet.
• How to create your marketing library and what to include.
• The key prompts to craft your marketing message.
• 3 things you need to plan for when creating a keeping in touch plan.

RESOURCES:

• Download Your Free Digital Swag Bag: http://www.rethinkhomeinteriors.com/swag
• Fill Out the Staging Sips Survey: https://forms.gle/5Q7wnSbiuKHchd1Q7
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

While talking about the simple marketing essentials for your home staging business, I had mentioned “keeping in touch” as one of the core steps to attracting new clients.

However, if you are a bit like me, the first few steps of this queasy but productive journey can be impeded by limiting beliefs, the fear of judgment, or the desire to not come across as desperate.

How then do you stay on top of the mind of the people you want to serve while maintaining professionalism, authenticity and consistency?

You'll find out in this episode.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Where keeping in touch falls in the 4 core keys to attracting clients.
• How I define keeping in touch.
• Two amazing thoughts to override the limiting beliefs of keeping in touch.
• How to keep in touch simply.

LINKS FROM THE EPISODE:

Follow Rebekah on Instagram: www.instagram.com/Re.bekah.designs

Listen to Episode 2: 3 Phases of Staging Business Growth Part 1 | Growth Phase

Listen to Episode 3: 3 Phases of Staging Business Growth Part 2 | Accelerate Phase

Listen to Episode 4: 3 Phases of Staging Business Growth Part 1 | Growth Phase

RESOURCES:

• Download Your Free Digital Swag Bag: http://www.rethinkhomeinteriors.com/swag
• Fill Out the Staging Sips Survey: https://forms.gle/5Q7wnSbiuKHchd1Q7
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

I truly have not found a Staging CEO in either of the 3 phases of business with no challenge. It could be worries about a slow season, the demands of your clients, or even the general volatility of the real estate market.

If you have ever had to forfeit a good night's sleep for any of these, know that you are not alone.

At least, Racheal Moore who has struggled with that and overcame it, will share what mindset and strategies helped turn the situation around, yielding rewards for future business growth.

Come hear what mindset adoptions have worked for the Lead Designer at LA's Top Home Staging Company.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How Rachel Moore uses guided meditation to ease her business worries.
• What Rachel Moore does at MadMod Home financially and mindset-wise to get through the expenses of a slow season.
• How to get more out of the experience of being a business owner.
• Goal setting strategies for success and fun in your staging business.

RESOURCES:

• Listen to Rachel Moore’s Business Lessons Learned
• Madmod Home's Website: https://www.madmodhome.com
• Madmod Home's Instagram: https://www.instagram.com/madmod_home
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool/

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

With Brock Johnson's episode reiterating the fact that overwhelm doesn't equal success, I wonder if you agree with me that it's time to go back to the basics.

I have had several business coaches teach the power of learning the essentials first over the year - it's after all the first step to doing anything great.

As a business owner too, it is important for you to recognize the marketing essentials of where you are now, so you can map out the fastest cash path to where you want to be.

Today, I'll break down the four simple steps of being a marketing essentialist.

No fluff, no detours, no distractions - just the fundamentals to you getting noticed, getting known, and getting new clients.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The universal principle that applies to marketing.
• What essential marketing really is.
• The 4 simple steps to being a marketing essentialist.
• Sales triads, the people you can help, and the strategies to connect with them.

RESOURCES:

• Download Your Free Digital Swag Bag: http://www.rethinkhomeinteriors.com/swag
• Fill Out the Staging Sips Survey: https://forms.gle/5Q7wnSbiuKHchd1Q7
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Staging Business School Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.