Start With Occupancy

By: Tiffany Hill Allen
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  • Summary

  • Whether you are a Sales Director in a large community, a new residential assisted living owner, or an entrepreneur serving the aging adult care market, this podcast will be your marketing and sales go-to resource!


    Hi, I am Tiffany...a twelve-year senior living sales and marketing veteran who worked as a multi-state Regional Director of Sales & Marketing overseeing the success of corporate and investor portfolio of communities.

    I have coached and trained sales teams to turn occupancy-challenged communities to become consistent 100% occupancy high achievers.


    Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:


    • How do I market my community to more families and referrers?
    • How do I manage my time to do ALL that is required of me?
    • How do I grow my business or in my career?


    This is where Start With Occupancy will become your go-to resource for ideas, tactics, and proven strategies to help you and your team.


    Because...EVERYTHING starts with the occupancy in mind.


    • Need referral-generating event ideas? No problem.
    • Need to know how to do that dreaded video with impact? I got you.
    • Wonder how to effectively market to professionals? Yep, that too.
    • Want to learn how to build a prospect-centered team to help with sales?


    I have your back!


    I will answer ALL of these questions and then some!


    Get ready to receive helpful sales tips, proven business development strategies, the latest social media hacks, and transformative motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”


    So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
    © 2024 Start With Occupancy
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Episodes
  • How to Avoid Major Missteps in Senior Living Sales

    How to Avoid Major Missteps in Senior Living Sales
    Aug 13 2024

    Have a marketing question? Text it here!

    Welcome Senior Living Change Champions!

    Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?

    We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.

    I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.

    Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. Let's dive in!

    Support the Show.

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
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    13 mins
  • Boost Your Move-Ins: Proven Techniques for Engaging Caregivers

    Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
    Jul 9 2024

    Have a marketing question? Text it here!

    In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:

    • The unique challenges faced by Generation X and Baby Boomer adult children.
    • How to address the concerns of aging adults seeking to maintain their independence.
    • The importance of including spouses in the decision-making process and treating them as partners in care.
    • Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.

    Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.

    Support the Show.

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
    Show more Show less
    15 mins
  • From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy

    From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
    Jul 8 2024

    Have a marketing question? Text it here!

    In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too?

    Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.

    From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment.

    Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.

    Support the Show.

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
    Show more Show less
    11 mins
Career Success Leadership Marketing Economics
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