"Use AI to build better relationships, not replace them."

In this Stay Paid Q&A episode, agents call in with three of the most important questions in real estate today: how to break into commercial, how to use AI without losing trust, and how to convert intent-based leads with ads and follow-up.

Luke and Josh share tactical advice on mentorship, networking, AI adoption, calling strategies, and why volume is the true separator between average and top producers.

💡Topics discussed:

· Adding commercial real estate without abandoning residential

· Sacrificing commission to gain speed and knowledge

• Focusing on what won't change (trust and relationships) since no one knows where AI is headed
• Using AI for listing descriptions, buyer personas, marketing plans
• Asking AI why it's recommending other agents and not you
• Why reviews, authority, and visibility matter in AI search
• Your biggest opportunity being to call people who open emails

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

"If you're trying to be for everybody, you're going to be for no one."

Shannon Gillette shares how going all-in on authenticity, faith, and personal branding transformed her business and her life. From posting behind-the-scenes moments daily to openly sharing her faith, Shannon explains why trying to appeal to everyone actually repels the right clients. She also reveals the story behind launching the Awaken Summit, a faith-based real estate conference born from fear, obedience, and bold action.

💡 Learn about Shannon's Journey:

• From struggling solo agent to top Arizona team leader
• Why she chose video and social media over buying leads
• Posting daily life, not just listings, to build trust
• The danger of trying to be "for everyone"
• How faith became a core part of her brand
• Why sharing real life attracts the right clients
• Overcoming fear of judgment on social media
• Launching the Awaken Summit and her vision for a faith-based real estate conference

🎟️ Attend Shannon's Summit: https://www.awakensummit.com/

📲 Follow Shannon on instagram: https://www.instagram.com/shannon_gillette/

"If you're going to build people, you must care more about their outcome than yours."

Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth.

Learn about:

• How he built a 200-agent independent brokerage from scratch
• Emphasizing long-term strategy over short-term profit
• What's broken in real estate & why agents fail
• Focusing on the "middle 60%" who can succeed with the right mentorship
• Accountability, standards, and clarity matter more than perks
• Why brokerages should develop agents—not use them
• Recruiting should come from value, not persuasion

🔗 Connect with the Pivot Realty team: https://www.pivotrealty.com/

🎧 Listen to Mark's podcast: https://www.thenecessaryentrepreneur.com/

Heather Corrigan—better known as The Hurricane—closed 80 transactions and $20M in volume while most agents were slowing down.

From creating her own business hub to leveraging every deal into content and referrals, Heather proves that success isn't about perfect systems—it's about movement. If you want to dominate in any market, this conversation will light a fire.

💡Learn how she did it by:

• Not having a traditional team—leverages assistants, vendors, interns, and AI
• Creating her own networking group: The Hurricane Hub with 20+ business owners
• Focusing on community involvement
• Creating her brand: car wraps, tents, merch, door hangers & more!
• Using every transaction as content – videos, landing pages, & blog posts
• Having a heavy social media presence: Instagram, TikTok, & LinkedIn
• Sending ReminderMedia magazines to every past client (500+)
• Leveraging rentals, estates, 55+ communities, and investors

🔗 Connect with Heather: https://heathercorriganbergencounty.com/

📲 Follow Heather on Instagram: https://www.instagram.com/heatherthehurricane1/

🗣️ Follow Heather on Facebook: https://www.facebook.com/heatherthehurricane1

You're closer to a breakthrough than you think.

Luke and Josh coach three very different agents through three very real problems. Jean asks how to recruit agents to her small brokerage, Naquata wants to know how to make the most of 20–25 hours a week as a part-time agent, and Stefan calls in after burning through his savings with one month left to survive.

Stay Paid hosts breaks down recruiting funnels, sphere-first strategy, activity levels, masterminds, prospecting blocks, and what it actually takes to break through when you feel like quitting. If you're growing, rebuilding, or barely hanging on, this episode will meet you where you are.

Key Takeaways:

• What to do when you're struggling to recruit agents
• Mentorship is good but not unique — every broker claims it
• Create a recruiting funnel the same way agents create a sphere funnel
• The 3 E's of agent content: Education, Entertainment, Endearmeny
• Your 100-person sphere is the foundation — call all of them
• 65% of listings and 56% of buyers come from relationships
• Every hour must go to: Prospecting, Sphere, Open Houses, Conversations
• You must track actual conversations, not just time spent
• Schedule 4 hours/day of phone time
• Ask sphere for referrals TODAY
• Success = increased intensity + structure + accountability

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

He used this CMA strategy to list $11M in 90 days.

In this new Stay Paid interview, Jimmy Burgess, The Chief Coaching Officer At Berkshire Hathaway HomeServices & HomeServices of America, reveals the three strategies every agent should execute in 2026—and they're simpler than you think.

He breaks down why you should buy lunches instead of leads, how a weekly "Deal of the Week" email reactivates your database, and why unsolicited video CMAs remain one of the most profitable activities in real estate.

You'll learn about:

• Jimmy framing his approach using John Maxwell's Rule of 5
• Why you should 'Buy Lunches, Not Leads'
• Sending 'Deal of the Week' Emails
• MLS-based outreach ideas (price drops, nearby sales to spark conversation)
• Unsolicited Video CMAs
• Jimmy returning as Head Coach at Berkshire Hathaway
• Why legacy and helping agents do more deals fuels his mission

▶️ Checkout Jimmy's YouTube Channel: http://www.youtube.com/@JimmyBurgess

📲 DM Jimmy on Instagram: https://www.instagram.com/jimmyburgess_/

🚨 Stay updated on real estate news: https://www.inman.com/

Real estate school teaches square footage, contracts, and math… but almost nothing about how to actually build a career.

In our latest episode of Stay Paid, we sit down with Jenifer Morin, author of Beyond the Sale, who shares the real-world skills agents need to build a lasting career. From calendar discipline to lead generation, mindset to capacity, Jenifer breaks down the exact habits that separate top producers from everyone else.

⭐️You'll learn:

• Why most agents fail within the first 5 years
• How to structure your day for success
• Why your calendar is the best predictor of income
• The truth about treating real estate like a career
• How to avoid burnout and find your true strengths

If you want stability, income, and longevity in this business, this episode is a must-listen.

📖 Order Jenifer's Book - Beyond the Sale: Unlocking Your Full Potential as a New Real Estate Agent

📲 Connect with Jenifer on Instagram & Facebook: Rookie RE Agent

📩 Email Jenifer: jenniferm@remax.net

You're not selling them DOWN—you're selling them UP to the real price!

In this Stay Paid Q&A episode, Luke, Josh, and Acree Brothers Realty answer real agents' biggest challenges—including how to handle a seller who overpriced their listing and now blames the market.

You'll learn the exact script to reset expectations, how to relaunch a listing without losing the client, and what to include in a high-energy marketing plan. You'll also hear advice on how to follow up without sounding salesy and how to use items of value to make conversations feel natural—not forced. Plus, a deep dive into where AI actually fits into your business today.

You'll hear advice about:

• How to talk to sellers who demand unrealistic pricing
• Why you're actually "selling them UP" to the correct price
• How long overpriced listings hurt momentum and perceived value
• Luke's "Call to Say Hello" script + FORD framework (Family, Occupation, Recreation, Dreams)
• How to use items of value (magazine, equity reports, contractor lists) to make follow-up natural
• Why niche messaging works better than "we help everyone"
• Why personal social profiles outperform business pages
• Leveraging pastors, partnerships, and email marketing

🏠 Try the Listing Launch App and use Promo Code STAYPAID: ListingLaunch.app

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast