If your social media engagement is down, you're not alone!

Social media is an amazing tool to reach new people. But never forget, social media is rented land.

Keep posting to your social channels, but also use them to grow on real estate you own.

This can include newsletters, blogs, digital communities, podcasts and more.

In this episode of Step UP Your Social, we talk about why this matters, and how you can use lead gen (short for lead generation) tools to start to move your audience from rented land on social media to real estate you actually own.

So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.

When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?

Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your Social, we’ll look at one massive failure, and a whole bunch of successes.

Hopefully this episode will inspire you to revisit your own customer or donor journey and edit accordingly!

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.

If someone goes out of their way to say something nice about you on social, and you can't be bothered to smash that like button, you should re-evaluate why you are on social in the first place!