• Stoke Sessions - FIGMA Hot Sauce Brand Design Challenge

  • Apr 23 2024
  • Length: 33 mins
  • Podcast

Stoke Sessions - FIGMA Hot Sauce Brand Design Challenge  By  cover art

Stoke Sessions - FIGMA Hot Sauce Brand Design Challenge

  • Summary

  • Episode 6 - FIGMA Hot Sauce Brand Design Challenge Summary

    In Stoke Sessions Episode 6, the design team at Magnetic reviews their recent Figma design challenge - Hot Sauce Brand Design. The team presents their brand design concepts creative take on hot sauce brands. The design challenge allows the team to push each other, learn new skills without the pressure of client work, and explore tools without restraint. The hot sauce designs range from a brand concept inspired by Hawaiian folklore to a digital look and feel with a focus on simplicity. The team discusses their inspirations, design choices, and the use of AI and prototyping in their work. The conversation covered topics such as the origin of Sriracha sauce, the importance of hand sketching in design, and the presentation of design work for a hot sauce brand. Watch till the end to see what next months design challenge will cover!

    Episode 6 - FIGMA Hot Sauce Brand Design Challenge Takeaways
    • The Figma design challenge allows the team to explore their creativity and learn new skills without the pressure of client work.
    • Each team member presents their unique concept and design, showcasing their individual style and approach.
    • The designs range from brand concepts inspired by Hawaiian folklore to digital designs with a focus on simplicity.
    • AI and prototyping are used to enhance the designs and create interactive user experiences.
    • The team discusses their inspirations, design choices, and the importance of pushing boundaries in their work. Sriracha sauce is actually a Thai sauce, but the founder is a Vietnamese Chinese man.
    • Hand sketching is important in the design process as it opens up creativity.
    • The participants shared their design concepts for a hot sauce brand, focusing on the use of color, AI imagery, and catchy branding.
    • The next design challenge will involve creating an app for Whole Foods.
    • The participants shared personal highlights and things they were looking forward to, such as spending time with family and attending music festivals.
    Stoke Sessions - Episode 6 Sound Bites

    "I thought it'd be a cool concept of a brand sort of a spin-off liquid death you know how playful it is of just saying hey let's put some fire in your belly."

    "Heat waves. I've been really, really listening to the song heat waves by Glass Animals a lot. When I made this, and I just thought it'd be a really cool hot sauce name."

    "With mine, I kind of went with this theme of like death to dullness. Another headline is Sleigh Blandness."

    "I thought it was Thai, and it's not, but I still don't know what it says."

    "Starting a sketch by hand can take you far in design and open up your creativity."

    "I wanted to challenge myself with this design and make the product stick as we scroll."

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