Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.

Connect with Ruth: https://ca.linkedin.com/in/ruthbay
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy behind voice over and video storytelling.

Connect with David: https://www.linkedin.com/in/davidgilbertvo/
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee -  when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. 

Connect with Dan: https://www.linkedin.com/in/danielsieger/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/