Episodios

  • 330: The Cost of Not Licensing Part 2

    330: The Cost of Not Licensing Part 2
    Aug 26 2024
    How Much Money Are You Losing By Not Licensing Your Content Right Now Are you a coach, consultant, or service-based entrepreneur wondering why you should dive into licensing your content now? In this episode, we address the cost of inaction and how it’s impacting your bottom line. This show is for those ready to step up and scale their business by licensing their content. We’re unpacking the tangible financial benefits and showing just how much more profitable you could be with a licensing model. If you find yourself planning to get into licensing “someday” but never really understanding its true potential, this episode will open your eyes and motivate you to take action right away. In this episode, I dive deep into the numbers, providing real examples and scenarios that highlight how much money you're leaving on the table. We’ll break down the marketing spend of traditional direct-to-consumer models versus a licensing model’s lower operational costs. You’ll hear a story of a client who found herself at a loss for what to do with all her newfound free time after switching to licensing—a testament to how drastically your workload can change. By the end of this show, you’ll have a clear understanding of why now is the best time to license your content, and the significant financial relief and growth it can bring to your business. End Results:
    • Understand the immediate cost savings by switching from B2C to a licensing model.
    • Learn how to break down and compare your operational costs in different business models.
    • Identify how much more profitable your existing content can be through licensing.
    • Recognize the reduced workload and increased free time that comes with licensing.
    • Feel motivated to take actionable steps toward licensing your content now.
    Resources:
    • All resources and notes for this episode: https://www.sweetlifeco.com/330
    • Connect with us by visiting the podcast section on our website: https://www.sweetlifeco.com
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    25 m
  • 329: The Cost of Not Licensing Part 1

    329: The Cost of Not Licensing Part 1
    Aug 12 2024
    Ever found yourself pondering if your time is more valuable than money? If so, you’re not alone. In this episode, we're diving into why licensing your content might be the game-changer you're looking for. We tackle the crucial question: what's the real cost of not licensing your content now? If you've been sidelining the idea due to your busy schedule or the money your business currently makes, this episode is tailored for you. Many entrepreneurs struggle with this decision, and today, we’re uncovering the hidden costs tied to not entering the licensing space sooner rather than later. This show is for anyone who values their time, especially if you’re feeling overwhelmed with the constant need to create, market, and deliver content. In our discussion, I use real-world numbers to highlight the time and effort you could save by licensing your content. I break down the exact hours it takes to create, market, and deliver your material, and why doing everything yourself might not be the most efficient or profitable path. If you’ve spent years building your content, you might wonder why you can’t catch a break. Licensing could be your solution. By the end of this episode, you'll have practical strategies to decide if licensing your intellectual property is right for you and your business. End Results:
    • Understand the actual time investment to create your content and how licensing can reclaim those hours.
    • Make informed decisions about licensing by knowing the extensive marketing efforts required for direct sales.
    • Realize the ongoing time and cost involved in content delivery even after creating it.
    • Understand the urgency of licensing your content before it becomes outdated and loses value.
    • Identify whether maintaining your current business model aligns with your long-term personal and professional goals.

    For more, visit our show notes https://sweetlifepodcast.com/329
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    21 m
  • 328: How Can I License My Content or Course Faster?

    328: How Can I License My Content or Course Faster?
    Jul 29 2024
    Are you looking to license your content faster? Especially if you're a coach, consultant, or entrepreneur aiming to scale your business, this episode is for you. We dive into how you can sell licensing deals quickly and efficiently. We'll explore actionable steps to change the buyer for your licensed offers and how to tweak your products for faster sales. This show isn’t for those who prefer long, drawn-out sales processes; it’s for the hustlers who want speed and efficiency. If that's you, let's get started! In this episode, we talk about two key strategies to sell your licensed offers faster. The first strategy is changing your buyer. I explain why selling to smaller businesses, your clients, or even your competition can close deals quicker than targeting large corporations. We'll cover why big deals take longer due to multiple decision-makers and why you might want to focus on quicker, smaller sales initially. The second strategy is about changing your product a bit. Sometimes a smaller, bite-sized version of your big program can be more appealing and quicker to sell. We'll unpack both these strategies and show you how to implement them in your business. End Results: - Make quicker decisions on who to target for licensing your content. - Understand the benefits and drawbacks of selling to large corporations versus smaller entities. - Be able to break down your big program into smaller, sellable segments. - Learn how to package and price your offers for quicker sales. - Gain confidence in approaching both small and large buyers effectively. For all the resources visit https://sweetlifepodcast.com/328
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    17 m
  • 327: 3 Considerations When Licensing Your Content To Other Coaches

    327: 3 Considerations When Licensing Your Content To Other Coaches
    Jul 15 2024
    Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
    • Understand if continuing to sell your content directly is the right move for you.
    • Set effective marketing rules to protect your brand.
    • Determine the best pricing strategies for your licensed content.
    • Know how to turn competition into clients by leveraging your IP.
    • Make ethical decisions that support both your business and your licensees.

    For resources and more, visit https://sweetlifepodcast.com/327
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    17 m
  • 326: Content and Licensing Mistakes To Avoid

    326: Content and Licensing Mistakes To Avoid
    Jul 1 2024
    Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing. We’re covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact. In this episode, we’re unpacking the top three mistakes that can derail your content licensing journey. From incorrect pricing methods to unclear rules and poorly structured offers, we’re talking about what to avoid and why it matters. Drawing from real client experiences, we'll discuss actual scenarios where things went wrong so you can learn and prevent those errors. This episode is a must-listen if you're serious about scaling your expertise through effective content licensing. End Results: Understand Pricing: You will be able to accurately price your content by considering various factors including operational costs and the value it provides to organizations. Set Clear Rules: Master the rules of content licensing to ensure your IP is protected and leveraged correctly. Structure Offers Right: Know how to create a licensing offer that is not only attractive but also scalable and non-customizable to fit multiple clients. Avoid Common Pitfalls: Discover how to avoid the common mistakes many make when they start licensing their content. Negotiate with Confidence: Be equipped to handle negotiations by knowing what to include in your licensing agreement and how to present your offer. Resources: Apply to work with us: sweetlifeco.com/apply Learn more about our programs: sweetlifeco.com After listening to this episode, you’ll be equipped to confidently move forward with content licensing, knowing how to avoid the pitfalls, protect your intellectual property, and maximize your profit potential. For more, visit https://sweetlifepodcast.com/326
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    24 m
  • 325: Who Should You License Your Content or Course To?

    325: Who Should You License Your Content or Course To?
    Jun 17 2024
    Struggling to scale your coaching or consulting business? In this episode, we dive into the powerful strategy of content licensing. We're talking about how you can offer your training, courses, or systems to other companies, saving them time and boosting your income. Perfect for coaches, consultants, and service-based businesses wanting to expand their reach, this episode unpacks who would want to buy your content and why. From your current clients to even your competition, you'll learn how to transform your existing content into new revenue streams. By the end of this episode, you'll be equipped with the knowledge and strategies to make your content work harder for you, opening up new avenues for profit and impact. We'll explore four levels of potential buyers for your content, starting with licensing to your own clients. Discover how empowering them to use your processes can be a quick and easy win for both parties. Then, dive into higher levels, such as turning your competition into partners and licensing to agencies, nonprofits, corporations, universities, and government organizations. This episode provides actionable steps to align your long-term business goals with scalable growth, leveraging your expertise without burning out. End Results:
    • You will be able to understand who to license your content to, from clients to large organizations.
    • Learn how to transform your competitors into partners by licensing your materials to them.
    • Make a decision on which level (clients, competition, agencies, large organizations) suits your content licensing strategy.
    • Understand how to navigate the complexities of higher-level deals with corporations, universities, and government organizations.

    For more, go to our show notes at https://sweetlifepodcast.com/325
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    17 m
  • 324: What Types of Content Can You License?

    324: What Types of Content Can You License?
    Jun 3 2024
    Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one. In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have. End Results:
    • Recognize short, impactful content that can be used to fill a company's distribution channels.
    • Identify how your smaller training modules can augment existing programs to create added value.
    • Understand the goldmine that is complete programs and courses, ready for you to license.
    • Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
    • Realize the potential profitability of licensing and how it contributes to a scalable business model.


    For more visit the show notes https://sweetlifepodcast.com/324

    To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application
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    14 m
  • 323: Turn Your Competition Into Your Clients With Licensing

    323: Turn Your Competition Into Your Clients With Licensing
    May 20 2024
    Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one. In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have. End Results:
    • Recognize short, impactful content that can be used to fill a company's distribution channels.
    • Identify how your smaller training modules can augment existing programs to create added value.
    • Understand the goldmine that is complete programs and courses, ready for you to license.
    • Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
    • Realize the potential profitability of licensing and how it contributes to a scalable business model.

    For more, visit the show notes on https://sweetlifepodcast.com/323

    To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application
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    18 m