Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-depth knowledge of the B2G environment. She is also a powerlifter and the co-host of the Mastering the Art of Failing podcast, where she dismantles the stigma of failure, empowering listeners to turn challenges into opportunities.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Alex Love, VP of Marketing Communications at RIVA Solutions. Alex shares her extensive experience in B2G marketing, highlighting the key differences from B2B, the challenges of long sales cycles, and the importance of building strong relationships. She also dives into effective LinkedIn strategies and team-building tips. Alex offers insights into using AI in marketing and discusses her approach to creating a cohesive and effective marketing team. Tune in for a deep dive into the unique aspects of B2G marketing and learn how to navigate this complex field.

Josh Shulman is the Head of B2B Marketing at Innovecs, a global technology company recognized on the Inc. 5000 list for five consecutive years. With a master’s degree in marketing and over six years of B2B growth experience, Josh has honed his expertise in account-based marketing (ABM), content, and distribution strategies. His diverse background spans B2B AdTech, SaaS, video tech, and IT services. At Innovecs, he develops scalable, revenue-based marketing strategies to drive predictable growth.

On this episode of the Tailwind Marketing Podcast, we chatted with Josh Shulman, Head of B2B Marketing at Innovecs. Josh discusses his experiences updating traditional marketing methods with modern strategies like Account-Based Marketing (ABM). He also explores how he has adapted to new marketing challenges, the role of content in driving growth, and the importance of understanding the target audience. Tune in to gain insights into making the most of your marketing efforts in a rapidly changing industry.

Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broader exploration of AI’s transformative potential in marketing. A resourceful thought leader, she's actively involved in the AI community as a writer, speaker, and co-host of The Marketer’s Guide to the AI Galaxy podcast. Recognized as one of the Top 101 Women in AI Marketing, Joya is a vocal advocate of AI-driven marketing strategies.

Are you overwhelmed by the rapid integration of AI in business strategies? How does it affect leadership decisions, and how can we prepare for an AI-led future in the complex world of IT marketing? Learn how a seasoned marketing leader unpacks tech jargon and transforms curiosity into action.

Tech marketing expert Joya Scarlata provides an insider’s perspective on the transformative power of AI, demystifying it and its applications in marketing. She shares invaluable insights into how marketing professionals can leverage this technology to enhance strategies, measure success, and reinforce their company's position. Narrating her journey into the world of AI, she highlights the importance of starting small and balancing human creativity with AI efficiency for optimal outcomes. With a passion for making AI concepts more accessible, Joya offers tips on training marketers to use AI tools effectively and responsibly, emphasizing the need for a sound AI strategy and ethical practices for sustained growth and recognition.

In this episode of the Tailwind Marketing Podcast, we chat with Joya Scarlata, Director of Digital Marketing at InterraIT. Joya discusses how her fascination with AI during the pandemic led to a deep dive into its practical applications in marketing. She talks about making AI accessible, balancing AI tools with human creativity, and ethical considerations in AI use. Listen in to discover her tips for using AI to enhance marketing strategies, the importance of understanding AI fundamentals, and how AI can transform decision-making and business success in the tech industry.

Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master's in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relations, Madison leads NetSuite marketing at GSI, translating her creative marketing talents to address industry-specific challenges. Known for seeking out the "why" behind products, she focuses on understanding customer pain points and utilizes her insights to drive effective, targeted campaigns.

Have you ever faced the daunting task of marketing a product so complex you didn't know where to start? Promoting tech solutions requires a different playbook than consumer products. How can marketers in the IT space adapt proven strategies to resonate with a corporate audience and foster meaningful connections?

Madison Rothschild, a marketing dynamo at GSI, unpacks the essentials of overcoming these hurdles and achieving success. Narrating her transition from the simplicity of theme park marketing to the intricate world of IT services marketing, Madison reveals her approach to learning complex products, chunking strategies, and leveraging consultants' knowledge to deepen understanding. With a commitment to trying new things and empowering team creativity, she tackles generational differences in marketing head-on, utilizing platforms like LinkedIn and YouTube to distribute content that educates and converts. By adapting to a continuously evolving market, fostering connections with the sales team, and addressing genuine customer pain points, IT companies can enhance marketing effectiveness.

Join us on this episode of the Tailwind Marketing Podcast as we talk with Madison Rothschild, Marketing Manager at GSI. Madison shares her unique journey from the creative world of theme parks to the structured tech industry. Discover how she navigates the challenges of IT marketing, understands customer pain points, and stays innovative. Madison offers valuable tips on segmenting complex products and leveraging creative strategies in a tech-driven market. Tune in for insights on balancing creativity with technical marketing demands.

Erin Sucher-O'Grady is a Senior Strategist and leadership team member at Integrity XD, a St. Louis-based UX agency serving Fortune 500 companies and local businesses. With a robust history of leading marketing teams of all sizes, Erin brings a wealth of experience, contributing to the broader conversation through consulting, writing, and podcasting. She is also noted for her valuable insights into artificial intelligence, having helped launch innovative AI products for healthcare nonprofits. A passionate educator and learner, Erin is currently completing her master's degree in organizational psychology at Harvard University.

With technological breakthroughs like AI becoming an asset in IT marketing and remote work, how can leaders foster a culture that nurtures team growth amidst the allure of online communication? Does simplifying the complex translate into more effective collaboration and productivity?

Erin Sucher-O'Grady explores adapting leadership and leveraging AI in marketing, diving deep into the fusion of organizational psychology and IT marketing. Erin discusses the benefits and challenges of remote and hybrid work, emphasizing the crucial role of authentic engagement and personal interactions among teams. She shares how Integrity XD’s adaptive approach to web development boasts a responsive structure made possible through a method known as holacracy. By maintaining a clear mission and vision while acknowledging individual contributions, organizations can attain effective leadership. Her insights also delve into how AI can streamline processes and revolutionize user experience in web development.

Join us on this episode of the Tailwind Marketing Podcast as we chat with Erin Sucher-O’Grady, a Senior Strategist at Integrity XD and a Harvard master’s student in organizational psychology. We discuss the impact of AI on web development, including a recent AI chatbot launch in healthcare. Erin also shares insights on maintaining team cohesion in remote and hybrid work environments post-COVID. Learn practical tips for leveraging AI, fostering organizational culture, and driving business success in the 21st century. Tune in for a deep dive into the intersection of technology and human behavior.

Hailey Pomara is the Marketing Manager at ARK Technology Consultants and the Social Media Manager for the Mineola School District, where she innovates the educational space through strategic social media management. With a focus on portraying the uniqueness and forward-thinking nature of the Mineola School District, Hailey showcases the district's innovative teaching methods and impressive athletic achievements online. She believes in the power of trial and error, emphasizing the importance of quality over quantity in content creation.

How can educational organizations set themselves apart in the digital realm? With social media being the focal point for engagement, it's crucial to have a strategy that reaches and captivates the audience. Could innovative methods in education and athletics be the key to unlocking high engagement rates?

Social media strategist Hailey Pomara reveals how the Mineola School District crafts a social media presence that encapsulates the district's groundbreaking educational approaches and athletic accomplishments. Hailey shares how she balances creating high-quality content with maintaining a consistent posting schedule, ensuring that the content resonates with audiences and accurately represents the school's innovative mission. Her approach clarifies the fine line between quantity and quality, the trial-and-error nature of social media success, and the significance of showcasing school experiences that parents don't usually see.

Join us on the Tailwind Marketing Podcast as we chat with Hailey Pomara, Marketing Manager at ARK Technology Consultants and Social Media Manager for the Mineola School District. Hailey shares her journey of building a successful social media presence, strategies for engaging diverse audiences, and the importance of balancing quality and quantity in content creation. Discover how innovation and hands-on approaches can transform marketing in any industry.

Ben Brown is the Vice President of Marketing at AKASA, a cutting-edge AI and automation provider for hospitals' revenue cycle management. With a history of shaping multiple AI-centric companies, Ben's expertise spans media, tourism, restaurants, and, most recently, healthcare with a focus on analytics. At AKASA, he leverages generative AI solutions to simplify complex reimbursement procedures for healthcare providers, enhancing efficiency and accuracy. A celebrated advocate for AI adoption, Ben is dedicated to both its evolution and practical applications to improve business functions and customer experiences across various industries.

Is there a bridge that comfortably spans the crossroads between complex AI technology and the practical needs of businesses and consumers? How can an organization measure the success brought by its adoption of AI, and can AI truly complement human endeavors without replacing them?

Having led multiple AI and B2B SaaS brands to dominate market share and achieve record pipeline growth, Ben Brown highlights the value of demonstrating clear and continuous ROI to both customers and consumers. Ben demystifies the concepts surrounding AI, specifically how it facilitates tasks in healthcare revenue cycle management, enhancing efficiency and accuracy without completely revamping existing processes. Delving into the complexities of marketing attribution in a B2B context, he underscores the importance of moving beyond technical jargon to communicating direct benefits. Ben’s insights offer clarity on how AI can serve as a bridge between technology's promise and practical outcomes, affirming its significance beyond hype.

Join us for this insightful conversation of the Tailwind Marketing Podcast with Ben Brown, VP of Marketing at AKASA. Ben discusses the revolutionary impact of AI on hospital revenue cycles, transforming hours of paperwork into seconds. With a rich background in AI and analytics, Ben shares how AI empowers staff, improves accuracy, and enhances patient experiences. He tackles the common misconceptions about AI, highlighting its role as an assistant rather than a job threat, speaks about attribution as integral for any marketing team, and provides valuable tips on measuring AI performance and integrating AI seamlessly into marketing strategies.

Kate McQuade is the Vice President of Marketing at P360, a pharma software company specializing in business technology development and implementation for pharmaceutical and life sciences companies worldwide. With over two decades of marketing expertise, notably in the technology and life sciences sectors, Kate leverages technology and innovation to drive success in a compliance-driven environment. At P360, she works with a suite of engagement tools designed to facilitate compliant and effective communication for healthcare and pharmaceutical organizations. Her approach to leadership in marketing is underscored by a commitment to openness, continuous learning, and fostering a culture of collaboration.

In the world of life sciences marketing, transparency isn't just nice to have; it's mandated as every word has a ripple effect. How do marketers bridge the communication gap while remaining compliant? Can creativity flourish under the heavy hand of regulation?

Marketing executive Kate McQuade dives into the complexities of life sciences marketing, a field punctuated by strict regulations and a need for precision in communication. With her wealth of marketing experience in the technical aspects of life sciences, Kate provides illuminating insights on how she and her team navigate these challenges. Through a thoughtful blend of storytelling and tech solutions, she demonstrates that even in a highly regulated industry, innovation isn't only possible; it's thriving. Proving insights on striking a balance between being cautious and creative, Kate highlights the value of global collaboration and the richness it adds to a marketing team's repertoire.

In this episode of the Tailwind Marketing Podcast, we chat with Kate McQuade, a marketing veteran with over 20 years of experience, particularly in the life sciences sector. Kate shares her expertise in navigating the strict regulatory landscape of pharmaceuticals, biotech, and medical devices, emphasizing the importance of transparency, patient safety, and global compliance. Kate also introduces us to P360’s innovative engagement suite, Zing, which helps life sciences companies communicate effectively while staying compliant. Listen in to discover how she balances regulatory demands with the need for marketing agility and gain insights into her leadership strategies and the role of technology in transforming the marketing landscape.