• 050 - Creating Space: What I learned during my month sabbatical
    Jul 29 2024

    In this episode, I share my experience of taking a month-long sabbatical during the peak of wedding season. I open up about the importance of creating space, recognizing the need for rest, and the lessons I learned during my time off. From dealing with unexpected health issues to getting the rest I needed to be re-inspired in my work, my sabbatical was not what I expected, but was exactly what I needed.

    Next Steps:

    • Get on the Workshop Waitlist for January 2025
    • Follow @takeyourshotcollective on Instagram
    • Visit the Website

    If you enjoyed this episode, please leave a review, subscribe on your favorite podcast platform, and share it on your Instagram story~ Tag me at @takeyourshotcollective, I’d love to connect!


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    22 mins
  • 049 - Rebranding for the luxury market with Suzie Consoli
    Jul 22 2024

    Tune into this episode of "Take Your Shot" as Suzie Consoli, CEO of Lawson House, shares practical strategies for successfully breaking into the luxury market. Learn how to define what luxury means for your brand and why focusing on your client's experience is key to standing out. Suzie discusses the critical role of top-tier visual branding and maintaining consistent quality across all customer interactions. She also introduces 'Launch 38,' a fast-track service that helps startups build a professional presence quickly, even with limited resources. Get the insights you need to elevate your brand and attract high-end clientele.

    Resources:

    Free brand audit

    Free tagline builder

    Launch38 affiliate application link

    Launch38 affiliate discount code “HALLE250” for $250 off

    Lawson House Website

    EPISODE SHOW NOTES:

    https://takeyourshotcollective.com/rebranding-for-the-luxury-market-with-suzie-consoli/

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    37 mins
  • 048 - How to Get Featured in Top Publications like Vogue with Meghan Ely
    Jul 15 2024

    Have you ever dreamed of seeing your work featured in prestigious publications like Vogue? In this episode, we sit down with Meghan Ely, a PR expert and the owner of OFD Consulting, to uncover the strategies behind getting your wedding business featured in top media outlets. Meghan breaks down the submission process, from curating the perfect gallery to building relationships with editors. Learn how to navigate the competitive world of media features and boost your business's visibility. Tune in for practical advice and insider tips that will help you take your brand to the next level.

    Resources from Meghan Ely:

    Purchase the "Wedding Submission Intensive" course and get $100 off when you use code takeyourshot100

    Connect with Meghan on Instagram

    Visit Megan’s Website

    5 Things to do in the Next Hour to Get Press: https://www.ofdcollective.com/

    Additional Resources from Take Your Shot Collective

    Join our free online community: Take Your Shot Collective

    Download the free SEO Ebook: SEO Ebook

    Get the free brand audit workbook: Brand Audit WorkbookLearn more about coaching opportunities with Halle: Coaching Opportunities

    EPISODE SHOW NOTES: https://takeyourshotcollective.com/the-ultimate-guide-to-getting-your-wedding-business-featured-in-major-publications-like-vogue/

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    51 mins
  • 047 - How to Run an Aligned Business with Breeanna Farmer
    Jul 8 2024

    Have you ever wondered how to ensure your business reflects your personal values and goals? Join us as we talk with Brianna Kay, a photographer, videographer, and podcast host, about running an aligned business. Brianna explains what alignment means, how to identify when your business is out of alignment, and practical steps to realign your business with your life goals. Tune in to learn how to create a business that not only thrives but also supports your personal well-being.

    Links Mentioned in This Episode:

    • Connect with Breeanna on instagram
    • Resources from Breeanna

    More From Take Your Shot Collective

    • Join our free online community: https://takeyourshotcollective.com/community
    • Download the free SEO Ebook: https://takeyourshotcollective.com/seobook
    • Get the free brand audit workbook: https://takeyourshotcollective.com/brandbook
    • Learn more about coaching opportunities with Halle: https://takeyourshotcollective.com/coaching

    EPISODE SHOWNOTES: https://takeyourshotcollective.com/how-to-run-an-aligned-business-with-breeanna-kay/

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    23 mins
  • 046 - Auditing your client experience with Colleen O’Neil Philips
    Jul 1 2024

    How do you feel about your client experience? Is it consistent? Are there any areas where you might need to improve or be more efficient? Well, if you’re in need of auditing your client experience, Colleen O’Neil Philips talks through her process of auditing her client experience and goes over some of the common areas where people miss out on serving their clients.

    Colleen is the founder of O'Neil Advisory. With over a decade of experience in business consulting, she specializes in helping wedding businesses thrive. More importantly, she has nearly 15 years of experience as a wedding planning business owner. Her passion lies in guiding wedding companies to success through tailored strategies and transformative changes.

    Connect with colleen on Instagram, Facebook, Linkedin


    More From Take Your Shot Collective


    Join our free online community

    Apply for 1:1 coaching with Halle

    More resources here


    Did you find this helpful?

    If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

    Subscribe on Apple Podcasts

    Follow on Spotify

    Episode Show notes: https://takeyourshotcollective.com/the-importance-of-auditing-and-improving-your-client-experience/


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    16 mins
  • 045 - Tips for building wealth with Shani Tené
    Jun 24 2024

    In this episode of the "Take Your Shot" podcast, we dive deep into the topic of building wealth as a business owner with financial educator Shani Tené. Shani shares her expert insights on how to achieve financial independence through a comprehensive wealth-building framework. From effective budgeting and strategic saving to smart investing and debt management, Shani provides actionable advice that can help business owners take control of their finances and work towards financial freedom.

    Key Takeaways
    • Budgeting Strategies: Learn how to create a detailed and effective budget that helps identify saving opportunities and keeps your expenses steady, even when your income increases.
    • High-Yield Savings: Discover the benefits of using high-yield savings accounts like Wealthfront to maximize the interest earned on your savings.
    • Investment Tips: Understand the basics of investing, including how to get started with index funds and the importance of consistent investing for long-term growth.
    • Financial Freedom Pyramid: Explore Shani's five-step framework for building wealth, which includes budgeting, giving, saving, investing, and paying off debt.
    • Debt Management: Gain insights into the importance of prioritizing high-interest debt and the strategic approach of investing before aggressively paying down debt.
    • Practical Tools: Get recommendations for useful tools and resources to help you manage your finances effectively, including Monarch Money for budgeting, Wealthfront for high-yield savings, and Vanguard for investment accounts.

    Resources:
    • Visit Shani’s Website: http://shanitene.com/
    • Connect with Shani Tené on Instagram @shanitene
    • 5 Must-Have Tools to Reach Financial Freedom

    More From Take Your Shot Collective

    Join our free online community

    Download the free SEO Ebook

    Get the free brand audit workbook

    Apply for 1:1 coaching with Halle

    More resources here

    Episode Shownotes: https://takeyourshotcollective.com/how-to-build-wealth-as-a-business-owner-practical-strategies/


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    21 mins
  • 044 - I'm taking a month off this Summer!
    Jun 17 2024

    Are you feeling overwhelmed or stuck in a season of non-stop work? Are you feeling physically exhausted, unmotivated, or overwhelmed by your busy schedule? If you've ever wondered about the impact a sabbatical could have on your personal well-being and business growth, this episode is for you. I'm Halle Heather, and in this episode of the "Take Your Shot" podcast, I share why I decided to take a month-long sabbatical during the busiest time for wedding photographers and how I prepared for it.

    In this episode, you'll discover:

    • Why I am taking a full month off for a sabbatical: Are you constantly "on"? I'll share my personal experiences leading up to the decision to take a break and why it’s necessary for long-term success.
    • How I Prepared: Learn how I ensured my business would run smoothly without me. I set up automated systems and delegated tasks to keep everything on track while I take a step away for a bit.
    • Goals of Taking Time Off: I talk about the goals I have for my time off from my business, including enhanced creativity, better personal relationships, and a fresh perspective on my work.
    • Strategic Planning During the Sabbatical: This break is not just about rest; it is an opportunity for me to rethink my business strategies. I’ll discuss how I used this time to evaluate and plan for the future, focusing on what services or projects to prioritize when I returned.

    Resources Mentioned:

    • CRM for Automation: I’ll explain how mastering automation with Dubsado helped maintain my client relations effortlessly. Get started with Dubsado here: takeyourshotcollective.com/dubsado
    • Hiring a Virtual Assistant: I’ll share the benefits of bringing on a virtual assistant to manage routine tasks, which allows me to focus on more impactful aspects of my business. takeyourshotcollective.com/wedding-workflows
    • Book Recommendation: I recommend reading "The Ruthless Elimination of Hurry" by John Mark Comer, which offers insights into managing the hustle of modern life. Find the book here: https://amzn.to/3RqKX2X
    • Related Podcast episodes: How to take a sabbatical with Ivan Amssan

    Other resources:

    • Join the free online community, apply for coaching with me, or download some of our free business resources here: takeyourshotcollective.com/links

    If you're thinking about taking a break or looking for ways to refresh your passion for your work, listen to this episode. My goal is to help you recognize the signs of burnout and equip you with practical tools to manage your business efficiently while taking the breaks you need. Tune in to change how you think about work, rest, and finding balance.

    Episode Show Notes: https://takeyourshotcollective.com/why-im-taking-a-month-off-in-the-middle-of-busy-season/

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    26 mins
  • 043 - How to create a branded marketing strategy with Mollie Marrocco
    Jun 10 2024

    How to Create a Branded Marketing Plan with Mollie Morrocco

    Are you looking to refine your marketing and ensure it truly speaks to your ideal client? Wondering how to create a branding plan that not only captures attention but also converts leads into clients? If these questions resonate with you, then you won’t want to miss this episode of the Take Your Shot Podcast!

    In this interview with Mollie Morrocco, we learn about the importance of building a branded marketing plan that aligns perfectly with your business goals. Mollie Marrocco shares her expert insights on identifying the core elements that make up a compelling brand message and how to effectively communicate this to your audience.

    Some key topics we talk about are:

    • The Importance of a Messaging Blueprint: Discover the significance of having a clear and concise blueprint that guides all your marketing efforts and communications.
    • Strategic Content Creation: Learn how to create content that not only resonates with your ideal clients but also encourages engagement and drives conversions.
    • Balancing Specificity and Broad Appeal: Understand how to find the perfect balance in your messaging to appeal directly to your intended clients without alienating potential leads.
    • Effective Brand Messaging: Gain insights into crafting messages that effectively communicate the value of your services and resonate deeply with your target audience.
    • Client Engagement Strategies: Learn strategies for engaging potential clients through personalized and impactful content.
    • Content Management Tips: Get practical advice on managing your content efficiently to maintain consistency across all marketing channels.

    Tune into this episode to get equipped with the knowledge you need to craft a branded marketing plan that stands out in the crowded wedding industry market. Let’s dive into how you can enhance your branding and marketing efforts to ensure they are as effective as possible in attracting and retaining your ideal clients.

    Episode Show Notes: https://takeyourshotcollective.com/how-to-create-a-branded-marketing-plan/

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    35 mins