Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.

As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.

In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations.

So, let's talk UX!

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EPISODE 126.

Read the show notes and view the full transcript here:

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Learn more about our guest expert, Annie Maguire
Annie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.

Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Want to keep talking copy? Send me a text message!

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.

Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.

In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.

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EPISODE 125.

Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/

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Learn more about our guest expert, Regina Anaejionu
Regina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life’s work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries.

Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book.

Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Want to keep talking copy? Send me a text message!

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.

Good thing we have Jodi Brandon, a book coach and editor, on the podcast today.

We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.

Buckle up, this is a great episode, friends.

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EPISODE 124.

Read the show notes and view the full transcript here:
https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/
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Learn more about our guest expert, Jodi Brandon
Jodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.

There’s a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you’re considering writing a book of your own!

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Want to keep talking copy? Send me a text message!