• Talking in Creative Circles

  • By: JacPod
  • Podcast

Talking in Creative Circles By cover art

Talking in Creative Circles

By: JacPod
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  • Summary

  • Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.
    JacPod
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Episodes
  • A new era in advertising: The mission of Open Chair

    A new era in advertising: The mission of Open Chair
    Jul 8 2024
    Are the days of advertising being an Old Boys' Club really in the past? Today, there are plenty of women in Adland, but are they staying? And has the glass ceiling disappeared, or has it just become harder to see?

    In this episode, the leaders of the Open Chair movement share how they believe it can help make the advertising industry better.

    Open Chair exists for two main reasons:
    1. To inspire and uplift women in advertising and marketing, ensuring that they stay and take up senior roles.
    2. To help make the industry safer for ALL our people.

    The women at Open Chair recently launched #OnMyWatch - a code of conduct that aims to tackle the problems we still face, that are rarely spoken about.

    Join the conversation with Independent Creative Leader Suhana Gordhan, Nkgabiseng Motau, CCO of Think Creative; Melina McDonald, Executive Producer at Darling Films and guest host and Chairperson of the Creative Circle, Carl Willoughby.

    00:00 Introduction: Gender Disparities in the Industry
    01:01 The State of Women in Advertising
    01:42 Personal Experiences and Challenges
    07:51 The Role of Open Chair
    12:25 Code of Conduct: A Movement for Change
    19:28 Support and Future Vision
    35:45 Conclusion and Call to Action

    Get in touch with Open Chair via thewomen@openchair.tv

    Connect on social media:

    Instagram: openchair_
    Facebook: Open Chair
    LinkedIn: https://www.linkedin.com/company/openchairsouthafrica/ Follow on LinkedIn · Creative Circle website · Kagiso Media Radio
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    36 mins
  • How do you earn Earned Media?

    How do you earn Earned Media?
    May 14 2024
    In this episode we talk the highs and lows of Earned Media with Keri-Ann Stanton, PR Strategist and Creative at KAMuses; Steph Van Niekerk, ECD at TBWA\ Hunt Lascaris and Mike Sharman, Chief Creative Officer at Retroviral.

    They break down what sets earned media apart from paid and owned media, why PR is crucial from the start of a campaign, and how to create content that catches media attention and engages audiences.

    Listen in for practical insights on going viral, navigating the changing media landscape, and crafting genuine, impactful messages. Creative Circle website · Kagiso Media Radio
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    38 mins
  • Best of 2023

    Best of 2023
    Mar 19 2024
    Our very first episode! We bring together some of the Creative Circle Best of the Year Award judges to talk about what caught their eye among the winners. In this episode we hear from Carl Willoughby, Chief Creative Officer at TBWA\Hunt\Lascaris, Sibusiso Sitole - Chief Creative Officer and founding partner of The Odd Number and Roanna Williams, Chief Creative Officer & co-founder of Boundless.

    00:00 Introduction to the podcast
    00:23 Launching the Official Podcast of Creative Circle
    00:56 Meet the Creative Minds Behind the Mic
    01:47 Diving Into the Best of the Year Awards
    02:38 Spotlight on Award-Winning Work: Riky Rick's 'Stronger'
    05:45 Exploring the Power of Purpose-Driven Campaigns
    06:04 Assessing the Creative Landscape of 2023
    14:48 The Art of Crafting in Advertising
    18:02 The Evolution of Film in Advertising
    21:05 Design Excellence and Motion Graphics
    31:27 Final thoughts
    33:04 Wrapping up Creative Circle website · Kagiso Media Radio
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    34 mins
Marketing Economics
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