Today we dive into the importance of a 'maniacal focus' on the customer and customer service.

Let's face it...the bar is low for customer service. We have become accustomed to low prices and low service.

However, the key to success in your taproom is excellence in customer service.

Here are some quotes to ponder, and inspiration to focus on the customer in your taproom...

• "If you don't care, your customer never will."
• "Make the customer the hero of your story."
• "There's only one boss, the customer."

We would love to have you join us in the Taproom Success membership. You can learn more here.

In today’s episode we offer up 10 Old School Taproom Marketing Ideas to bring new guests into your taproom.

• How about direct mail?
• What if you handed out your business card to get a ‘free beer’?
• Perhaps a ‘big tent’ event to create community and bring people together (in YOUR taproom)?

You’ll get the details on these ideas and many more. As a bonus, we’ll talk about 5 ways to increase guest spending once they get into your taproom.

We’d love to have you join us in the Taproom Success membership. We are all about sharing ideas in our monthly masterminds, on-demand taproom training, and monthly expert sessions.

In today's podcast we talk about the power of combining marketing and finance to boost sales and profits in your taproom.

Key Takeaways

• Why NOW is the best time to invest in your marketing plan
• How to find the dollars to dedicate to marketing efforts
• Marketing ideas that cost zero dollars but yield big results

Want even more taproom marketing ideas?

Join our Taproom Success Membership, where we provide tools and resources to help you achieve success in your taproom business.

P.S. Check out the podcast episode with Julie Rhodes from Not Your Hobby Marketing. Julie provides lots of great ideas to help taprooms improve their marketing efforts.