• Team Integrations and Mergers in the Evolving Marketing Space

  • Apr 16 2024
  • Length: 35 mins
  • Podcast
Team Integrations and Mergers in the Evolving Marketing Space By cover art

Team Integrations and Mergers in the Evolving Marketing Space

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  • Summary

  • With a marketing world that feels like it's shifting every day, our teams need to be agile.


    Having a team with a diverse background is paramount to handling whatever life throws your institution's way.


    Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness.


    It’s about finding the right seat on the team bus for the members of your unit.


    Kin Sejpal, the VP of Marketing and Communications at University of Redlands, gets our conversation started on the keys to navigating challenging mergers.


    In this episode, we dive into the keys to crafting an efficient and effective team.


    Join us as we discuss:

    • [6:41] Changing up perspectives in team building

    • [10:34] Weighing aptitude versus attitude

    • [20:07] Being taught to learn

    • [28:05] Company culture reimagined


    Check out these resources we mentioned during the podcast:

    • Kin Sejpal

    • Jensen Hong, The Future of Technology video


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.



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