Prospective students come from all sorts of backgrounds, communities, needs, and wants.

A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.

Shaping your content to satisfy the needs of your unique audience is key to leveraging content across generations.

Laura Alloway, Sr. Director of Marketing and Communications at Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES), joins us for a conversation on knowing your audience and why you should keep your house clean.

Join us as we discuss:

• [5:50] Considering your audiences why

• [11:26] Engagement for generational audiences

• [17:53] Why targeted messaging starts with your website

• [23:40] How OSU is deploying AI tools

Check out these resources we mentioned during the podcast:

• Laura Alloway on LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.

Kathleen Stockham, Chief Marketing Officer at South College, may have only been involved in the higher ed space since 2022. But she’s leveraging her experience with companies like Verizon to supercharge their school’s digital campaigns.

In this episode, we explore how your school’s marketing team can incorporate e-commerce solutions that go beyond brand awareness.

Join us as we discuss:

• [5:13] The need to understand touchpoints in the student life cycle

• [12:34] Guerilla marketing tactics that actually move the needle

• [21:43] Competency-based education that makes students’ lives easier
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.

But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters.

We’re joined by Bridget Kurkowski, the VP of Enrollment Services at Encoura, who emphasizes how even just one LinkedIn message can go a long way in professional development.

Join us as we discuss:

• [8:08] How to curb admissions turnover

• [20:27] Why you shouldn’t beat around the investment bush

• [33:18] Mentorship for engagement and growth
  

Check out these resources we mentioned during the podcast:

• Chasing Mission Fit by Bart Caylor

• bridgetk@encoura.org

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.