Is ACOS a Vanity Metric? ACOS vs ACOTS

Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

In this episode, we'll cover:

• Relation between ACOS and ACOTS.
• How to use Target ACOS to control ACOTS.
• Practical optimization tips

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---------- CHAPTERS: 00:00 – Prologue

00:17 – Intro

01:03 – Part one recap

03:30 – How about ACOTS? Is it a Vanity Metric?

04:05 – See you next week

04:19 – ACOS and ACOTS synergy

09:00 – Taming ACOTS with ACOS

15:13 – Key decisions when making optimizations

20:38 – ACOS and ACOTS at a SKU level

26:05 – Free Tip

29:40 – Ensuring accuracy

33:23 – Final note

🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

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YouTube:

https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Study 05:03 – Why ACOS doesn’t look like it correlates to ACOTS? 07:10 – Why Ad type allocation matters? 11:00 – Both have Ad Cost hence the correlation 12:30 – Linear regression analysis 14:00 – Average benchmark of Ad sales to Total sales 15:45 – Pearson Correlation Coefficient 16:30 – Part 1 summary 18:03 – Final thoughts and what to do 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness