Episodios

  • The Culture Index Advantage: Tiffany Slowinski’s Guide to Better Hiring
    Aug 15 2024

    In today’s episode, we’re chatting with Tiffany Slowinski, a seasoned entrepreneur and co-owner of two successful franchises. Tiffany runs Team Spark Advisors, where she helps businesses find, keep, and empower top talent using the Culture Index.

    We cover a lot of ground in this conversation—Tiffany talks about the huge financial impact of having the right (or wrong) people in key roles, and what traits can make or break a company. She also shares how her journey as an entrepreneur has shaped her approach to building a strong workplace culture.

    On a personal note, Tiffany opens up about balancing her busy career with being a mom of four and the life lessons she’s brought into her professional world. Plus, she gives some practical tips for companies looking to improve their talent management and reduce financial losses.

    Tune in for some great insights and advice from Tiffany Slowinski!

    Connect with Tiffany Slowinski:

    LinkedIn: https://www.linkedin.com/in/tiffanyslowinski/
    Team Spark Advisors: https://www.sparkadvisors.com/

    If you enjoyed this episode, don’t forget to like, subscribe, and share!

    #entrepreneurship #businesssuccess #talentmanagement #workplaceculture #employeeengagement #womeninbusiness #leadership #careeradvice #worklifebalance #podcastinterview #CultureIndex #franchiseownership #smallbusiness #TeamSparkAdvisors #businessgrowth

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    27 m
  • Google Maps Ads Update You Need to Know!
    Aug 8 2024

    Wondering how the integration of Local Services Ads on the iOS version of Google Maps impacts your advertising strategy?

    Learn about the pros and cons of bundling Maps and Search ads, and discover how this ad placement change might affect your advertising budget.

    Uncover whether automatic ad creation with existing data can enhance ad effectiveness and how user experience on Google Maps will transform with these ads.

    Stay ahead of the curve and ensure your business thrives in the evolving landscape of local advertising.

    Our episode features insights into how this integration is set to shape the future of local advertising.

    Don't miss out on the opportunity to gain increased visibility and reach a highly-intent user base searching for services like yours.

    Tune in to our podcast episode now to get expert insights and strategies to leverage these changes to your advantage!

    #GoogleAds #LocalAdvertising #MarketingTips #DigitalMarketing #BusinessGrowth #LocalBusiness #AdvertisingStrategy #GoogleMapsAds #LeadGeneration #BusinessSuccess

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    VISIT: https://1seo.com/

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    8 m
  • The NEWEST and BEST Ways To Improve Conversion Rates In Google Ads
    Aug 1 2024

    Want to improve your Google Ads conversion rates?

    In this episode of the 1SEO Podcast, we explore practical ways to increase your Google Ads conversion rates. Join us to learn effective methods for tracking conversions in your campaigns, so you have the right data to make improvements.

    Find out how refining your keyword lists can attract more relevant traffic and why matching your ad copy to landing pages is essential for better conversion rates. We'll also discuss strategies to make your ads more effective for mobile users and how using social proof can build trust.

    Finally, learn about the advantages of having a retargeting strategy. This episode is packed with insights to help you get more from your Google Ads campaigns.

    Check out the latest episode of the 1SEO Podcast, where we share strategies to enhance your campaigns. Learn how tracking conversions, optimizing keywords, and aligning ad copy with landing pages can make a big difference. We also cover tips for mobile users and using social proof to build trust.

    Discover why a strong retargeting strategy is key to getting more conversions.

    Listen now and get practical tips for your Google Ads success!

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    10 m
  • Why 'She Rocked It' Is a Game Changer for Women Entrepreneurs!
    Jul 25 2024

    🎙️ Welcome to the 1SEO Podcast! 🎙️

    In this episode, we are excited to have Karen Gross, a creative entrepreneur, singer, speaker, emcee, and founder of She Rocked It, as our guest. Join us as we explore Karen's journey of blending music and strategic communications and how it led her to create She Rocked It, a platform celebrating and empowering women leaders.

    Discover how Karen's passion for music and strategic communications shaped her career, learn about the motivation behind She Rocked It, and hear the key lessons Karen has learned from interviewing inspiring women.

    Find out how Karen balances her dual roles as a performer and communications consultant, and what she enjoys most about each. Get practical tips on the first steps to becoming a more effective communicator and explore what music can teach us about effective communication.

    Karen also shares valuable lessons from her 10+ years as a creative entrepreneur. Learn where to find more about Karen's work and how to collaborate with her.

    Tune in for an episode filled with valuable insights, practical advice, and the powerful stories of women who rock!

    #1SEOPodcast #KarenGross #SheRockedIt #WomenInBusiness #CreativeEntrepreneur #MusicAndCommunication #WomenEmpowerment #Leadership #CommunicationSkills #PodcastEpisode #Inspiration #WomenWhoRock #Entrepreneurship #CareerJourney #StrategicCommunications

    🔗 Learn more about Karen Gross and She Rocked It at https://sherockedit.com/

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    18 m
  • Why Your Branding Strategy is Failing and How to Fix It – Insights from Carolyn Pachas
    Jul 11 2024

    Join us on the latest episode of the 1SEO Podcast with host CJ Bachmann as we welcome Carolyn Pachas, a digital marketing specialist with extensive experience in sales, marketing, real estate, and resource development. Carolyn shares her invaluable insights on crucial topics like:

    ✅ The importance of understanding social media algorithms and their impact on success.
    ✅ The critical role of consistency in branding and its long-term benefits for businesses.
    ✅ Why businesses should collaborate with experienced marketers to maintain their brand's visual identity.
    ✅ Breaking down the costs of professional marketing services and what factors contribute to these expenses.
    ✅ Managing client expectations and communicating the reality that digital marketing results don't happen overnight.
    ✅ Tailoring marketing strategies for different types of clients, from small businesses to large corporations.
    ✅ The advantages of integrating organic and paid advertising for a comprehensive marketing approach.

    Don't miss this insightful conversation packed with expert advice and practical tips!

    🔗 Listen now!

    About Our Guest:

    Carolyn Pachas is a seasoned digital marketing specialist who has worked with marketing firms, small business owners, and nonprofits. With a Bachelor's Degree in Professional Communications & Emerging Media, she has expertise in organic and paid advertising, SEO, and Google Analytics. Carolyn is known for her ability to provide educational seminars and virtual workshops on the latest trends in social media and content marketing.

    Learn more about Carolyn here: https://www.linkedin.com/in/carolynpachas/

    #1SEOPodcast #DigitalMarketing #Branding #SocialMedia #MarketingExpert #Podcast

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    13 m
  • Interview With Cheldin Barlatt Rumer: Empowering Women Through Personal Branding and Digital Media
    Jun 27 2024

    In this exclusive interview, we sit down with Cheldin Barlatt Rumer, the dynamic CEO and Executive Producer of THIS IS IT NETWORK™, a groundbreaking global female, minority-owned digital streaming platform. Join us as Cheldin shares her inspiring journey, the motivation behind creating THIS IS IT NETWORK™, and invaluable insights on personal branding and empowerment.

    Interview Highlights:

    1. About Cheldin Barlatt Rumer: Cheldin Barlatt Rumer is a powerhouse in the digital media landscape, known for her leadership and innovative approach to creating a platform that amplifies the voices of remarkable women from various backgrounds. In this segment, Cheldin discusses her journey and the inspiration behind founding THIS IS IT NETWORK™.

    2. Mastering Personal Branding: Cheldin delves into the significance of personal branding and how it can transform both personal and professional lives. She provides practical advice on harnessing one's unique qualities to build a powerful personal brand.

    3. Key Themes for Empowerment: Discover the core topics and themes Cheldin focuses on to empower her audience. From entrepreneurship to self-advocacy, these insights are designed to inspire and motivate women to achieve their dreams.

    4. "Screaming Your Dream": Learn about Cheldin's iconic phrase, "scream your dream," and its profound meaning. She explains how individuals can embrace this mantra to pursue their goals with passion and determination.

    5. Connecting with a Diverse Audience: Creating content that resonates with a diverse audience is no small feat. Cheldin shares her strategies for producing engaging and relevant content that speaks to women from all walks of life.

    6. Starting Your Personal Branding Journey: For those new to personal branding, Cheldin outlines the first two crucial steps to defining and promoting your brand effectively. Her expert tips provide a solid foundation for building a successful personal brand.

    7. Learn More: Find out where you can explore more about Cheldin's work and her innovative approach to personal branding and empowerment. Access valuable resources and connect with her community to continue your journey of growth and self-discovery.

    Follow Cheldin Barlatt Rumer and THIS IS IT NETWORK™

    • Website: THIS IS IT NETWORK™

    Don't miss this insightful conversation with one of the leading voices in female empowerment and digital media. Subscribe to our channel and hit the notification bell to stay updated on our latest interviews and content!

    #CheldinBarlattRumer #THISISITNETWORK #PersonalBranding #FemaleEmpowerment #DigitalMedia #ScreamYourDream #WomenInBusiness #Entrepreneurship #ProfessionalDevelopment

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    22 m
  • Empowering Through Art and Action with Joe Stanley of Perseverance
    Jun 13 2024

    In this inspiring episode of the 1SEO Podcast, we sit down with Joe Stanley, the passionate owner of Nameless Prints based in Bristol, PA. Joe takes us on a journey through his creative process, sharing insights into how he brings his unique artistic vision to life, sometimes solo and often through collaborations with other talented artists.

    We delve into the critical role of branding for businesses and why Joe believes it’s a cornerstone for success. Beyond his artistic endeavors, Joe is dedicated to making a difference through a remarkable program that helps veterans obtain gym memberships, fostering both physical and mental well-being. He shares the heartfelt inspiration behind this initiative and the significant impact it has had on the veterans' community.

    Looking ahead, Joe envisions a bright future for Nameless Prints and his veterans' program, with ambitious goals for the next five years. He also provides valuable insights on how others can get involved and support these meaningful efforts.

    As we wrap up, Joe leaves us with a powerful message: amidst the negativity in the world, his story is a beacon of hope and positivity. Tune in to discover what he hopes you take away from his journey and how you can be a part of this uplifting movement.

    Join us for an episode filled with creativity, community, and a deep commitment to making the world a better place, one print and one veteran at a time.

    #1seopodcast #JoeStanley #NamelessPrints #BristolPA #ArtAndBranding #creativecollaboration #veteransupport #GymMembershipsForVeterans #communityimpact #artisticvisions #smallbusinesssuccess #EmpoweringVeterans #inspiringstories #positivechange #supportlocalartists #VeteranWellness #BrandingEssentials #FutureVision #getinvolved #artcommunity #positiveimpact

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    11 m
  • The Ultimate Legal Marketing Success Story! How We Achieved a 199% Conversion Boost!
    Jun 6 2024

    In this week's episode, we dive deep into the world of legal digital marketing, highlighting the incredible success story of The Law Offices of Darwin F. Johnson. Discover how they turned challenges into triumphs with the help of 1SEO Digital Agency, overcoming click fraud and weak campaigns to achieve phenomenal growth.

    Key Highlights:

    903% Return on Ad Spend: Uncover how smart digital strategies led to an astonishing ROI in March 2019.
    199% Increase in Conversions: Learn about the tactics that nearly doubled their conversions compared to the previous year.
    27 Cases Closed in One Month: Find out how effective PPC campaigns contributed to closing a record number of personal injury cases.
    We break down the strategies and creative tactics behind this success, sharing actionable tips and ideas that your business can implement to achieve similar results.

    Discussion Points:

    End Goals of a Well-Designed PPC Campaign: What should businesses aim for in their PPC efforts?
    Budget Considerations: Is a bigger budget always better for PPC campaigns?
    Mitigating Click Fraud: How can businesses protect their advertising budget from click fraud?
    Keyword Targeting and Optimization: The importance of precise keyword targeting for leads and conversions.
    Building SEO with Backlinks: Effective ways to generate high-quality backlinks.
    Platform Targeting: Strategies for optimizing PPC campaigns based on the success of mobile user conversions.
    Google’s Maximize Conversions Automated Bidding: How to utilize this strategy to optimize ad spend.
    Enhanced CPC Bidding Automation: Maximizing budget efficiency while maintaining click volume.
    Top 3 Effective PPC Campaign Strategies: Our expert recommendations to enhance your PPC efforts.
    Whether you're a legal firm looking to boost your digital marketing efforts or a business aiming to refine your PPC campaigns, this episode is packed with insights and practical advice to help you succeed. Don't miss out on these valuable lessons and strategies!

    #legalmarketing #digitalmarketing #ppc #ClickFraudPrevention #keywordoptimization #seo #backlinks #AdSpendOptimization #googleads #MaximizeConversions #CPCBidding #personalinjurylawyer #marketingstrategies #1SEODigitalAgency #lawfirmmarketing #businessgrowth #marketingsuccess #conversionrateoptimization #marketingtips #marketinginsights #advertisingstrategies

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    11 m