Launching a business is an exciting endeavor filled with endless possibilities. It requires careful planning, strategic thinking, and a solid launch process. But with so many moving parts and decisions to be made, where do you even begin? That's where this 5-Step launch system comes into play.

Will Russell is the Founder & CEO at Russell Marketing. He is also an Executive Director at Russell Gives Foundation, an Author of a book 'Launch In 5' and an official member of Forbes Business Council.

Join Will in this episode as he shares a comprehensive guide to launching your business and position it for long-term growth. From defining your goals to creating a solid marketing strategy, we'll cover all the essential steps you need to take to ensure a successful launch. Let's dive in and set yourself up for success.

"The whole process of the system is to de-risk. And the reality is, you don't need to spend tens of thousands or hundreds of thousands of dollars or millions of dollars to launch something. You can do it in a much, much, much cheaper, much quicker way." - Will Russell

Topics Covered:

00:00 - Introduction

00:48 - Pivotal moments that have shaped his life today and why preparation is key

04:55 - Questions to ask successful entrepreneurs as you start up [and the kind of content that makes people buy from you]

08:17 - Two crucial aspects he should have known back when he started [and ways to demonstrate credibility even without a product]

15:22 - The five-step launch system: 1. Validation and determining purchase intent and profitability

25:27 - The five-step launch system: 2. Audience acquisition [paid and organic]

30:27 - The five-step launch system: 3. Audience engagement [also talking about the idea of beta testing]

33:30 - The five-step launch system: 4 and 5: Launch phase and scale and optimize audience conversion [creating customer multi-touch channels]

37:58 - Launch case studies that didn't pan out as expected

42:42 - Important things to think about when crowdfunding your launch, and advice for an 18 year-old in launching a product

Resources:

• Launch in 5 by Will Russell: https://www.launchin5book.com/https://www.launchin5book.com/

Connect with Will Russell: 

• Website: https://willrussellmarketing.com/ 
• LinkedIn:https://www.linkedin.com/in/willrussellmktg/
• X: https://twitter.com/willrussellmktg 

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/
• X: https://twitter.com/mertcantimur_
• Instagram: https://www.instagram.com/mertcantimur_/
• YouTube: https://www.youtube.com/@mertcantimur
• LinkedIn: https://www.linkedin.com/in/mertcantimur/
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