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The 80/20 Principle

By: Ernie Svenson
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  • Summary

  • Unconventional advice on leveraging technology to achieve breakthrough results. Using the 80/20 Principle is about strategic minimalism, which means focusing on a few tools that have an extraordinary impact—things that are tried and true, not fancy and new. Also, tools that are "Stone Age simple" to set up and use. Bottom line: managing a modern law practice doesn't have to be complicated or frustrating if you adopt the right approach and use the right tools.
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Episodes
  • 284: Get Better Clients Using Conversational Emails

    284: Get Better Clients Using Conversational Emails
    Jun 4 2024
    If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails. In this episode, you will hear: Marketing tactics for attracting quality clientsEffective marketing strategies for lawyersClient referral strategies with testimonialsEmail marketing for lawyers Resources from this Episode Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email.Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (​here's an example​ of what I mean).You can subscribe to my email list to see what my "conversational emails" look like.You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing).If you're collecting email addresses on a website consider ​doing this​ to help boost opt-ins.Check out my Inner Circle (an online community of friendly lawyers who are using technology to improve their practices and sharing their practical insights)Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're currently using in your practice General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/Focus on these essential tech tools for maximum traction in your practice.Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    34 mins
  • 283: Finding & Working with Overseas VAs (with Gabriel Marous)

    283: Finding & Working with Overseas VAs (with Gabriel Marous)
    May 21 2024
    Gabriel Marous is a New York business lawyer who runs his firm, making extensive use of VAs based in the Philippines. He had to figure out for himself how to recruit, hire, train, and manage his team of 10 VAs. Now, he helps other lawyers and business owners do the same. In this episode, you'll learn how he started doing this, what mistakes he made and overcame, and how you can take advantage of overseas VAs just like he has done. In this episode, you will hear: Leveraging overseas virtual assistants in businessTransitioning to overseas virtual assistantsSetting up virtual team operationsVirtual office and Zoom integrationFinding and developing virtual assistantsBuilding a remote team for professionalsManaging multiple applications and cybersecurityLeveraging 80-20 principle for success Resources from this Episode www.vaforprofessionals.com www.marouslaw.com Find Gabriel J. Marous, Esq. on LinkedIn: https://www.linkedin.com/in/gabrieljmarousMagic: A service mentioned for finding virtual assistants.Time Doctor: A tool discussed for monitoring and time tracking.LastPass: Mentioned as a tool for managing passwords securely.Clio Conference: Recommended for lawyers seeking to enhance their Clio usage and connect with experts in the legal tech field.Upwork: Mentioned as a platform for finding freelancers and remote workers.Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)Readwise (will be discussed in an upcoming episode) Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're using in your practice General Resources Click for a list of the Best Tech Tools for LawyersSubscribe to: The 80/20 PrincipleCheck out my Law Firm Systems IntensiveJoin: '80/20 Inner Circle' (valuable business insights for small firm owners)Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard KochGet my new email course: ChatGPT for Lawyers (it's free)Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/Focus on these essential tech tools for maximum traction in your practice.Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 hr and 9 mins
  • 282: Sensible & Satisfying Productivity (with David Sparks)

    282: Sensible & Satisfying Productivity (with David Sparks)
    May 7 2024
    How can you be more productive and enjoy doing so? Merely checking off boxes on a To-Do list isn't the answer. Attorney David Sparks has the best answer I've come across, and he explains it very well. David is exceptionally productive in juggling a mind-boggling number of responsibilities. Listen and learn David's incredible secrets to being productive in a way that enables you to accomplish a lot while feeling good (and not stressed). In this episode, you will hear: Productivity tips for attorneysProductivity and prioritization in modern lifeFinding meaning and accountabilityFinding purpose and productivityProductivity and time management for lawyers Resources from this Episode MacSparky - David Sparks' websiteDay One - Journaling app mentioned in the conversationMotion - Tool for automatic calendar adjustments"Start with Why" by Simon Sinek - Book mentioned in the conversationArete - Concept discussed, related to Greek philosophyDavid Sparks' productivity field guide: Use this discount code: GoldfishChris Bailey's Website - Explore more about Chris Bailey and his productivity insightsCheck out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)Readwise (will be discussed in an upcoming episode)Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're using in your practice General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/Focus on these essential tech tools for maximum traction in your practice.Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    46 mins
Management Economics
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