In this episode of The Affluent Buyer Script podcast, host Katy Doss explores the impact of strategic marketing partnerships for luxury outdoor product and service businesses. Katy breaks down how collaborating with complementary brands can expand your reach, enhance credibility, and maximize marketing efforts. Whether you're looking to share costs, boost brand visibility, or create co-branded campaigns, this episode offers actionable insights on leveraging partnerships to grow your business in the luxury market. Plus, Katy shares tips on selecting the right partners and tactics for successful collaborations.

Tune in to learn how these partnerships can elevate your marketing strategy and help you connect with affluent buyers more effectively. Don't forget to check out the free resources available at scriptmarketingco.com.

Storytelling is a powerful tool when you’re selling to affluent buyers. In the world of luxury outdoor products and services, where affluent customers are discerning and expectations are high for anything you’re selling, even highlighting the benefits can fall flat.

Crafting compelling stories that differentiate you from the competition and evoke emotions with your buyers places your product or service in an upper echelon, and lets your buyers see themselves in your words and images.

Katy Doss of Script Marketing goes through the ins and outs of storytelling with tips, tricks and examples, and even offers a downloadable worksheet to get your started with storytelling for your business.

Join us to learn how your luxury outdoor product or service business can beat the competition with storytelling!

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to?

There’s a tried and true way to combat this problem – Target Personas.

Today, Katy Doss of Script Marketing takes you through target personas – what they are, how to use them, what’s included, and how to create your own to hone in on your ideal affluent client and make more sales.