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The Agency Road Show

By: OpenX and Advertising Week
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  • Summary

  • Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.
    Copyright 2022 OpenX and Advertising Week
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Episodes
  • Episode 4 – Agency Transformation with Initiative

    Episode 4 – Agency Transformation with Initiative
    Mar 8 2022
    Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.
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    29 mins
  • Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

    Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
    Feb 22 2022
    Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
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    22 mins
  • Episode 2 – Growing a Global Holding Company with OMD

    Episode 2 – Growing a Global Holding Company with OMD
    Feb 9 2022
    This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.
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    33 mins
Leadership Marketing Economics
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