Episodes

  • #525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent

    #525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent
    May 20 2024
    AI is, of course, at the top of every business leader's mind as questions come up about how it will inevitably fit into their tech stack. The issue here is that bringing in disruptive tech like AI where the details aren't 100% ironed out introduces a whole lot of risk when dealing with highly sensitive financial data, health records, etc. Today we’re going to talk about operationalizing AI in industries where highly sensitive customer data is involved, and how to be successful while balancing those privacy and security requirements. To help me discuss this topic, I’d like to welcome Peter Roschke, CTO at Coherent. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 mins
  • #524: Gary Vaynerchuk on capturing and leveraging consumer attention

    #524: Gary Vaynerchuk on capturing and leveraging consumer attention
    May 17 2024
    When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we’re going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising. Resources Learn more about Day Trading Attention by Gary Vanderchuk: https://garyvaynerchuk.com/attention/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    36 mins
  • #523: The Dojo model and its transformative effect with TEKsystems, Part 2

    #523: The Dojo model and its transformative effect with TEKsystems, Part 2
    May 15 2024
    In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 2 of a special series on continuous skill development, brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Prakamya Choudhary, from TEKsystems. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    21 mins
  • #522: The Dojo model and its transformative effect with TEKsystems, Part 1

    #522: The Dojo model and its transformative effect with TEKsystems, Part 1
    May 13 2024
    In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 1 of a special series on continuous skill development, brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Danny Lopez from TEKsystems. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    26 mins
  • #521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake

    #521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake
    May 10 2024
    Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    29 mins
  • #520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab

    #520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
    May 8 2024
    In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements. Joining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 mins
  • #519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data

    #519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data
    May 6 2024
    There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals. Today we’re going to talk about narrowing this innovation gap and what organizations can do to meet more of their innovation goals. To help me discuss this topic, I’d like to welcome Tanvir Khan, Chief Digital Officer and President at NTT Data. Resources NTT Data Innovation Index: https://us.nttdata.com/en/insights/innovation-index NTT Data website: https://nttdata.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    25 mins
  • #518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks

    #518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks
    May 3 2024
    Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies, plagiarism, or even detecting if something is AI-generated in the first place? Today we’re going to talk about content governance in a world where AI-generated copy is everywhere, making management, monitoring, and analysis an imperative in the enterprise. To help me discuss this topic, I’d like to welcome Alon Yamin, CEO and Co-founder at Copyleaks. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    25 mins