The Apartment Department - A Podcast for Multi-Family Marketers Por arte de portada

The Apartment Department - A Podcast for Multi-Family Marketers

De: Chris Johnson & Anne Baum
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  • Resumen

  • Welcome to The Apartment Department - the podcast for multi-family marketers by multi-family marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multi-family marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
    © 2024 The Apartment Department - A Podcast for Multi-Family Marketers
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Episodios
  • Branding & Resident Retention: Resetting Our Standards with Jude Chiy

    Branding & Resident Retention: Resetting Our Standards with Jude Chiy
    Jul 23 2024

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    Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportunity for multi-family to look to other industries, like software, to challenge our benchmarking norms. We guarantee you will walk away from this episode ready to tackle brand and retention opportunities within your organization.
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    46 m
  • TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent

    TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent
    Jul 10 2024

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    Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type.
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    35 m
  • Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations

    Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations
    Jun 11 2024

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    In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!
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    21 m
Marketing Economía
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