In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Watch and see the sample screenshots on YouTube
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.

Watch the ‘Before We Hit Record’ episode with Tracie Patterson.

Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo.
• Visit Tracie’s website
• Get on Tracie’s coaching program waitlist

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Tracie’s Links:

• Connect with Tracie Patterson
• DM Tracie: https://www.instagram.com/thetraciepatterson
• Get on Tracie’s coaching program waitlist

Timestamps:

0:00 Online Sales for Introverted Business Owners

10:44 Debunking Marketing Jargon and Sales Tactics

17:44 Finding Joy in Authentic Business Growth

26:51 Finding Business Authenticity Through Hope

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In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.

Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st)

Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Connect with Tracie Patterson
• DM Tracie: https://www.instagram.com/thetraciepatterson
• Learn more about HSP

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Tracie's Links:

• Connect with Tracie Patterson
• DM Tracie: https://www.instagram.com/thetraciepatterson

Timestamps:

0:00 Before We Hit Record Podcast Introduction

11:13 Corporate Dropouts Transforming Work Culture

21:01 Understanding Neurodivergence and Entrepreneurship

31:46 Episode outro

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I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Check out the full visual breakdown on YouTube
• Listen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e. how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business.

Listen to the ‘before we hit record’ episode with John Mendez.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo.
• Listen to the previous episode with John Mendez
• Get John’s AI Content Course
• DM John: https://www.instagram.com/johnmendezofficial/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

John's Links:

• Get John’s AI Content Course
• DM John: https://www.instagram.com/johnmendezofficial/

Timestamps:

0:00 Mastering ChatGPT for Online Courses

11:04 Optimizing ChatGPT Usage and Expectations

17:50 Maximizing Chat GPT for Launch Success

27:46 Using AI to Improve Course Structure

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In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development.

Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army Knife

We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• DM John: https://www.instagram.com/johnmendezofficial/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

John’s Links:

• DM John: https://www.instagram.com/johnmendezofficial/

Timestamps:

0:00 AI Optimization and Anime Fandom

10:30 Survivor Contestant Business Owner Story

16:33 Navigating Cultural Influences and Personal Values

30:31 Discussion on Time Travel and Regrets

33:55 College to Real Estate

42:12 Discovering Purpose Through Entrepreneurial Journey

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In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.

Listen to the ‘before we hit record’ episode with Dallas Travers.

Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo.
• Listen to the Coaches On A Mission Podcast
• Visit Dallas’ website: https://dallastravers.com/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Dallas’ Links:

• Visit Dallas’ website: https://dallastravers.com/
• Listen to the Coaches On A Mission Podcast

Timestamps:

0:00 Values-Driven Coaching and Unscalable Marketing

20:46 Navigating Values in Tough Decisions

Sign up for Rick's AI newsletter!