The Aspiring CMO  By  cover art

The Aspiring CMO

By: Ani Hoang
  • Summary

  • Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
    The Aspiring CMO
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Episodes
  • Community is everything… but how do you build one? Chris M Walker
    Jun 8 2024

    In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.

    He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.

    Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️

    Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").

    So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.

    Let’s hit the play, take what you learn and put it into action!

    ✨ Episode Topics:

    00:00: Introduction

    00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners

    01:15: The Importance of Personal Branding and Resilience as an Entrepreneur

    09:09: Attracting Quality Freelancers and Businesses to a Platform

    21:39: Building a Community and Personal Brand in Marketing

    23:04: The Importance of a Long-Term Approach

    24:23: Providing Genuine Value to Customers

    28:00: Challenges in Attracting Business Owners

    29:44: Marketing an Intangible Product

    30:37: The Impact of Conference Speaking and Personal Branding

    37:39: Dislike for Certain Marketing Terms

    39:19: Treating People as Individuals in Marketing

    🔗 CONNECT WITH CHRIS M WALKER:

    👥 Facebook: https://www.facebook.com/cmwlegiit

    💻 Website: https://legiit.com/
    🎧 Youtube: https://www.youtube.com/@ChrisMWalker

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO

    Facebook: https://www.facebook.com/theaspiringcmo

    Instagram: https://www.instagram.com/theaspiringcmo/

    YouTube: https://www.youtube.com/@theaspiringcmo/featured

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    45 mins
  • How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan
    May 29 2024

    In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.

    Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).

    So, tune in this episode for actionable advice to help your digital marketing agency thrive!

    Special offer for The Aspiring CMOs:

    use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!

    Website: https://growthwinner.com/

    How awesome is this? Grab them now and lets go!

    ✨ Episode Topics:

    00:00: Introduction
    03:05: The Role of AI in Link Building
    08:13: Challenges and Opportunities with AI
    25:24: The Importance of Quality Content
    29:09: Investing in Expertise and Learning About Funnels

    🔗 CONNECT WITH UMAR FAIZAN

    👥 Linkedin: https://www.linkedin.com/in/umarfaizan/

    💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO

    Facebook: https://www.facebook.com/theaspiringcmo

    Instagram: https://www.instagram.com/theaspiringcmo/

    YouTube: https://www.youtube.com/@theaspiringcmo/featured

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    32 mins
  • Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee
    May 17 2024

    Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind.

    We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations.

    Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level!

    ✨ Episode Topics:

    01:13: Passion and Outsmarting the Competition
    02:59: Choosing the Right Niche
    04:26: Scalability in the Retail Niche
    09:43: The Importance of Skilled Copywriters
    11:11: Negotiating Commissions for Increased Revenue
    12:40: Creating Digital Products for Additional Income

    🔗 CONNECT WITH NIELS ZEE:

    👥 Linkedin: https://www.linkedin.com/in/niels-zee/

    💻 Website: https://nielszee.com/

    ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO:

    Facebook: https://www.facebook.com/theaspiringcmo

    Instagram: https://www.instagram.com/theaspiringcmo/

    YouTube: https://www.youtube.com/@theaspiringcmo/featured

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    27 mins

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