Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.

In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.

Timestamps:

00:00 Introduction and Personal Journey

00:28 Podcast Break and Personal News

04:04 Introducing Special Guests

07:27 Guest Backgrounds and Influencer Marketing

18:15 Pet Peeves in Influencer Marketing

30:34 Identifying Industry Gaps and Missed Opportunities

31:18 Challenges in the Current Job Market

31:48 Marketing Strategies and Consumer Behavior

42:35 The Importance of Diversifying Content

44:33 Creators' Fears and Algorithm Myths

50:51 Building Owned Channels and Communities

52:42 Upcoming Networking Event in Atlanta

56:02 The Vibrant Influencer Scene in Atlanta

01:00:39 Connecting with the Guests

01:02:08 Conclusion and Call to Action

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