• The Atomberg Story– Lessons in Brand Building on First Principles

  • Jul 12 2023
  • Length: 1 hr and 9 mins
  • Podcast

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The Atomberg Story– Lessons in Brand Building on First Principles

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  • Summary

  • We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of Brick by Brick: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

    Arindam joined Atomberg pre-revenue and funding, to lead all customer-facing functions, including sales, marketing, and service. Over the past eight years, he has successfully scaled up the company's annual revenue from 0 to INR 1000 crores.

    During the conversation with DSGCP's Hariharan Premkumar, Arindam dived into several key topics, including:

    • The Amazon and Offline playbook Pre-PMF and Post-PMF
    • Nurturing a learning and first principles thinking culture in the organization
    • Metrics to monitor at different stages of growth

    You can also watch the full episode on the DSGCP website.

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