Episodios

  • Take Your Auction Marketing To The Next Level | Susan Campbell, John John Genovese, & Braden McCurdy
    Nov 25 2025

    National Auction Association’s Marketing & Digital Media Manager and host of The Auction Advocate, Taven Wohlford, talks with three leaders at the center of the NAA Marketing Competition: Susan Campbell from the American Marketing Association of Kansas City, 2025 Campaign of the Year winner Braden McCurdy CAI, AARE, AMM, and Marketing Competition Task Force Chair John John Genovese CAI, AMM, BAS.

    They share what makes strong auction marketing, how judging works, what trends to watch in 2026, and how to get your submissions ready for January. Tune in for a fun and practical conversation designed to help auction professionals enter the competition with confidence and take their daily marketing efforts to new heights.

    If you hear a few email chimes in the background…consider it the most realistic behind-the-scenes look at how busy marketing professionals really are.

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    1 h
  • Auction Schools & The Next Generation | Mike Jones, Ellie Ratliff, and Caleb Taylor
    Oct 31 2025

    National Auction Association's Marketing & Digital Media Manager and your host for The Auction Advocate, Taven Wohlford, sits down with Mike Jones, CAI, BAS, GPPA, to talk about his work leading America’s Auction Academy and World Wide College of Auctioneering — two auction schools shaping tomorrow’s auction professionals. Then, 2024 and 2025 International Junior Auctioneer Champions Caleb Taylor and Ellie Ratliff join the conversation to share their stories and advice for young people looking to get started in the industry. It’s a fun, insightful look at where passion meets opportunity — and how early that spark can begin.


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    1 h y 4 m
  • A Discussion With NAA's New CEO | Allison Mazzei
    Sep 30 2025

    National Auction Association's Public Relations & Marketing Specialist and your host for The Auction Advocate, Taven Wohlford, speaks with newly installed NAA CEO Allison Mazzei. Covering everything from her business background to her NAA priorities to her love for the Muppets, get to know Allison in a whole new way!

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    43 m
  • The State of the NAA & the Auction Industry 2025 | Morgan Hopson & Mike Fisher
    Aug 27 2025

    National Auction Association's Public Relations & Marketing Specialist and your host for The Auction Advocate, Taven Wohlford, speaks with newly installed NAA President Morgan Hopson, CAI, and Vice President Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA, about their shared vision for the auction industry's future as it begins today.

    Thank you to BidPath for sponsoring a portion of this month's episode.

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    1 h y 25 m
  • A Chat with the 2024 IAC Champions + Live Q&A | Marcela Davila Diez-Gutierrez & Shane McCarrell
    Jul 30 2025

    National Auction Association's Taven Wohlford sits down with the 2024 International Auctioneer Championship Champions Marcela Davila Diez-Gutierrez, CAI, and Shane McCarrell, CAI, AARE, BAS, CES, live at the NAA's 76th annual Conference & Show. Attendees of this live recording offered up questions for our champions, who were able to share insights on what it takes to take your IAC game to the next level. Thank you to Bidpath for sponsoring a portion of this episode.

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    1 h y 6 m
  • Building Winning Strategies in the Auto and Livestock Auction Industries | Trey Morris & Wade Leist
    Mar 28 2025

    Time to shine those belt buckles and Git-R-Done! National Auction Association's Taven Wohlford speaks with Trey Morris, CAI, BAS, CAS, about his time with Barrett-Jackson Auction Company. Then, Wade Leist, 2024 Livestock Marketing Association World Livestock Auctioneer Champion, sits down to talk about the world of livestock auctions.

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    1 h y 16 m
  • Bonus Interview - Auctioneer As A Second Career | Freddie Silveria & Reggie Rivers
    Dec 11 2024

    Happy holidays! National Auction Association's Taven Wohlford speaks with Freddie Silveria, CAI, BAS, and Reggie Rivers, BAS, about the journeys that led them to their current success in auctioneering.

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    27 m
  • Auctioneer As A Second Career | Carrie Cunningham & Seth Weiner
    Dec 10 2024

    We all start somewhere! National Auction Association's Taven Wohlford speaks with Carrie Cunningham, BAS, and Seth Weiner, CAI, BAS, about the journeys that led them to their current success in auctioneering.

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    59 m