Welcome to this week's episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are sharing their key end of financial year activities–that are not strictly finance based (although numbers do get a mention).

Quite often in business the plans we set at the beginning of any calendar year, well they simply don’t go to plan. Things change, priorities are re-arranged, clients come and go and we try things that simply don’t work. The end of financial year marks a great time to take stock, check in and reset for the second half of the calendar year.

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Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are talking about a recent decision by the Fair Work Commission which impacts the National Minimum Wage, and the Modern Award minimum rates.

There is no doubt that we are in an unprecedented time when it comes to HR and Industrial Relations Law changes in Australia, and this recent increase is just one of the many changes business owners have an obligation to know about, and implement in their business.

As discussed today, if HR compliance is causing you headaches, Kristy-Lee is hosting a free webinar on the 25th June at 1pm to help you out. You can secure your free seat here:

https://www.peoplepoweredbusiness.com.au/compliance

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

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Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are taking a look at Kristy-Lee’s recent business rebrand and sharing their experiences and learnings from the process.

We discuss why she made the decision to rebrand, the process she undertook and some of the challenges they have faced along the way.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

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Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are sharing 5 quick tips for creating content in your small business.

This episodes follows on from last weeks episode where we were joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki shared the difference between copywriting and content writing last week, and today we wanted to explore some of the tips we use to create content effectively, when you’re not quite ready to engage a copywriter yet.

Specifically we discuss:

1) The importance of knowing your customer, where to find them and the language they use;

2) Why your brand voice and values are important in your copy and content;

3) The critical need to be consistent in the content you create and put out there;

4) Why using AI tools effectively can be your best friend; and

5) How re purposing your content can be a time saving game changer.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

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Welcome to this week's episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.

Today we get straight into the questions many of us ask–‘what is a copywriter ’and really, how can they help our businesses?

Right out of the gate Sanki shares a really important distinction between ‘content writing’ and copywriting, and we delve into the distinction between these two things and why both are incredibly valuable and important.

If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this weeks episode of The Australian Small Business Show!

Today Matt is sharing with us 7 tips to creating healthy cash flow in your business.

In a previous episode we shared the 5 numbers we think every business owner should be keeping an eye on in their business, and we had such great feedback on that episode that we decided to do a deeper dive into one of those numbers- cash flow!

The 7 tips Matt unpacks today are:

1. Do a Budget;

2. Regularly review actual v budgeted;

3. Overestimate expenses;

4. Know your sales cycle;

5. Debtors are bad;

6. Personal V business expenses;

7. Don’t use GST and PAYGW to fund your business.

So how do you ensure healthy cash flow in your business? We’d love to hear from you. Let us know on our socials. Head over and comment or send us a direct message on our Facebook or Instagram

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this weeks episode of The Australian Small Business Show!

Today we’re discussing Kristy-Lee’s least favourite subject ever – networking!!

Whether you love it or hate it, networking is an important part of running and promoting a successful small business.

Kristy-Lee and Matt discuss the changing formats of networking, the difference between ‘networking’ and having a great network, and what you can gain from surrounding yourself with the right network of people in your business.

So what’s your experience with networking and being a part of business networks? We’d love to know. Let us know on our socials. Head over and comment or send us a direct message on our Facebook or Instagram

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

How Do You Introduce Yourself at an Event?

As small business owners we are often put in situations where we are asked what we do - hello networking events! And for many of us that results in sweaty palms, staggering over our words, rambling or having a completely blank look on our faces.

How do you succinctly tell someone what you do, why you do it and who you serve in a way that has them interested and asking further questions? That's where Cat Matson from Impactful Presenters comes in.

Cat Matson - Impactful Presenters

In todays episode we are joined by Cat Matson from Impactful Presenters who is a wizard at helping small business owners to stop rambling, and speak clearly, succinctly and with the impact they desire. Whether it's introducing yourself at a networking function, leading a powerful team meeting or presenting to a large audience - speaking with impact is one of the most powerful skills you can learn as a business owner.

The Small Business Owners Elevator Pitch

Cat generously shares with us today her 3 part framework, know as the 'earn the right' which you can use as your go-to elevator pitch in any situation. It's a simple but powerful framework that removes the overwhelm and loss for words we all too often find ourselves dealing with.

Connect with Cat Matson:

If you've enjoyed todays episode, be sure to connect with Cat and let her know.

Cat's website: https://www.impactfulpresenters.com/

Connect with Cat on Linked In: https://www.linkedin.com/in/catmatson/

Or take a listen to the Speaking with Confidence Podcast, wherever you love listening in.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

Disclaimer

The information in these show notes is purely factual in nature and, therefore, does not constitute, and should not be relied upon as, legal, Tax or financial product advice. None of the information provided considers your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, you should consider seeking advice from a Tax Agent, Lawyer, or licenced Financial Adviser