Summary:

Ever wondered what it really takes to become a New York Times bestseller?

It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry!

Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.

In episode #166 of The Author’s Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists.

Key takeaways:

• How tying your book back to your business can establish trust
• The importance of marketing and promotion in publishing
• Recognizing the challenges in the publishing industry
• The value of a bestseller lies in the effort to meet the standards
• What to expect regarding publishing expenses
• Understanding revenue breakdowns for better negotiations
• The 741 rule for effective customer engagement
• The five standards for qualifying for the New York Times bestseller list
• And more!

Resources mentioned in this episode:

• The Promotabook Website
• Google's Study Zero Momment of Truth
• The Wizard of Ads by Roy H. Williams

About Michael Drew:

Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael’s strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.

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Summary:

Did you know that some of the most challenged books are also among the most read?

As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers.

If you've ever wondered why these books are targeted or what they have in common, this week’s Robin’s Riff is for you.

In Episode #165 of The Author’s Corner, Robin Colucci discusses the significance of National Banned Books Week by exploring the top 10 most challenged books of all time. She reflects on the themes and controversies surrounding these literary works, particularly focusing on George Orwell's 1984 and its relevance in today's society. The conversation emphasizes the irony that many banned books are also bestsellers, highlighting the ongoing struggle against censorship and the importance of freedom to read.

Key takeaways:

• Why certain books consistently face bans and challenges
• How censorship efforts often backfire
• The societal tensions and historical shifts reflected in the reasons behind specific book bans
• Why George Orwell’s 1984 remains a crucial and timely read in today’s sociopolitical climate
• My personal reflections and connection to these enduring banned books
• And much more valuable insight awaits!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers!

If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of creating bestsellers, shares his invaluable expertise!

In episode #164 of The Author’s Corner, Kevin Anderson shares his journey from a small farm in northern Alberta to the heights of the publishing world. He offers invaluable advice on what it takes to create a bestseller, the importance of storytelling, and how to navigate the ever-evolving landscape of the publishing industry. Make sure to listen in for Kevin’s expert tips on everything from manuscript preparation to marketing strategies that can propel your book to bestseller status.

Key takeaways:

• Explore the intricate criteria determining various bestseller lists.
• Understand why some books make the cut while others don’t.
• Discover the crucial role of sustained and consistent efforts in book promotion.
• Gain insights into the importance of having a unique angle and staying authentic to create stories that resonate widely.
• Learn about ethical versus unethical promotion strategies.
• And more!

Resources mentioned in this episode:

• Kevin Anderson & Associates Website
• The Subtle Art of Not Giving a F*ck by Mark Manson
• Atomic Habits by James Clear
• Principles by Ray Dalio

About Kevin Anderson:

Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur who has built multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates, has helped produce more than 200 New York Times bestsellers and 600 national bestsellers, supporting a network of 500+ freelance writers and editors. KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy's by Scott...