Summary:

Ever wondered what it really takes to become a New York Times bestseller?

It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry!

Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.

In episode #166 of The Author’s Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists.

Key takeaways:

• How tying your book back to your business can establish trust
• The importance of marketing and promotion in publishing
• Recognizing the challenges in the publishing industry
• The value of a bestseller lies in the effort to meet the standards
• What to expect regarding publishing expenses
• Understanding revenue breakdowns for better negotiations
• The 741 rule for effective customer engagement
• The five standards for qualifying for the New York Times bestseller list
• And more!

Resources mentioned in this episode:

• The Promotabook Website
• Google's Study Zero Momment of Truth
• The Wizard of Ads by Roy H. Williams

About Michael Drew:

Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael’s strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.

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Summary:

Did you know that some of the most challenged books are also among the most read?

As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers.

If you've ever wondered why these books are targeted or what they have in common, this week’s Robin’s Riff is for you.

In Episode #165 of The Author’s Corner, Robin Colucci discusses the significance of National Banned Books Week by exploring the top 10 most challenged books of all time. She reflects on the themes and controversies surrounding these literary works, particularly focusing on George Orwell's 1984 and its relevance in today's society. The conversation emphasizes the irony that many banned books are also bestsellers, highlighting the ongoing struggle against censorship and the importance of freedom to read.

Key takeaways:

• Why certain books consistently face bans and challenges
• How censorship efforts often backfire
• The societal tensions and historical shifts reflected in the reasons behind specific book bans
• Why George Orwell’s 1984 remains a crucial and timely read in today’s sociopolitical climate
• My personal reflections and connection to these enduring banned books
• And much more valuable insight awaits!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers!

If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of creating bestsellers, shares his invaluable expertise!

In episode #164 of The Author’s Corner, Kevin Anderson shares his journey from a small farm in northern Alberta to the heights of the publishing world. He offers invaluable advice on what it takes to create a bestseller, the importance of storytelling, and how to navigate the ever-evolving landscape of the publishing industry. Make sure to listen in for Kevin’s expert tips on everything from manuscript preparation to marketing strategies that can propel your book to bestseller status.

Key takeaways:

• Explore the intricate criteria determining various bestseller lists.
• Understand why some books make the cut while others don’t.
• Discover the crucial role of sustained and consistent efforts in book promotion.
• Gain insights into the importance of having a unique angle and staying authentic to create stories that resonate widely.
• Learn about ethical versus unethical promotion strategies.
• And more!

Resources mentioned in this episode:

• Kevin Anderson & Associates Website
• The Subtle Art of Not Giving a F*ck by Mark Manson
• Atomic Habits by James Clear
• Principles by Ray Dalio

About Kevin Anderson:

Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur who has built multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates, has helped produce more than 200 New York Times bestsellers and 600 national bestsellers, supporting a network of 500+ freelance writers and editors. KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy's by Scott...

Summary:

If the idea of AI makes you uneasy, you’re not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique.

But what if AI could actually enhance your marketing strategy without taking away your personal touch?

In episode #163 of The Author’s Corner, Heidi Yarger shares her journey from traditional social media marketing to using AI tools like ChatGPT. Heidi explains how she uses ChatGPT to generate content ideas, create captions, and even summarize podcast conversations. She emphasizes the importance of personalizing the AI-generated content and the need for human involvement in the process. Heidi also discusses the effectiveness of different types of posts and the challenges of navigating the ever-changing social media algorithms.

Key takeaways:

• How AI like ChatGPT can supercharge your book marketing.
• The key to making AI-generated content work for you.
• Why video and carousel posts are game-changers for authors.
• Boost engagement by aligning posts with your book’s themes.
• How AI tools can spark fresh ideas for your social media.
• Give readers a peek behind the curtain with exclusive content.
• Why staying active on social media is crucial for success.
• Keep promoting your book—long after the launch.
• How engaging with readers can grow a loyal fanbase.
• And more!

Resources mentioned in this episode:

• The Spitfiregirl Website
• Heidi’s Instagram
• ChatGPT
• Canva
• Books:
• Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
• Rich Dad Poor Dad by Robert Kiyosaki

About Heidi Yarger:

Heidi Yarger is Founder & Creative Director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand and social media strategy that will serve you before, and long after your book launch.

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Summary:

Have you ever considered how impactful the acknowledgments section of your book can be?

If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode.

In Episode #162 of The Author’s Corner, Robin Colucci discusses the importance of writing acknowledgments in a book. She emphasizes that writing a book is a collaborative effort and highlights the many people who contribute to the author's journey. Tune in to learn the right way to write your acknowledgments and understand the significance of recognizing everyone who has played a role in the book's creation.

Key takeaways:

• Why writing acknowledgments is an essential part of the book-writing process
• The importance of acknowledging everyone who contributed to your book
• How being specific about each person's contribution can add depth and meaning to your acknowledgments
• The impact of the acknowledgment section on your reader
• And much more valuable insight awaits!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever felt the sting of being banned on Facebook for a harmless comment? Or less? You're not alone!

Navigating the world of social media can be tricky, especially when algorithms misinterpret our intentions.

These experiences can leave us feeling frustrated and disconnected, but there's more to the story.

Today, my guest, Sudi Karatas, joins us to dive deep into his repeated experiences of being thrown into 'Facebook jail'—often unjustly due to faulty algorithms

In episode #161 of The Author’s Corner, Sudi Karatas shares his personal experiences of being banned or restricted on Facebook, often referred to as being in "Facebook jail." He discusses the pitfalls of the platform's algorithm, which frequently misunderstands humor and expressions, leading to unfair punishments. Sudi's journey inspired him to write a book, compiling stories from others who've faced similar issues. The conversation dives into the challenges of relying solely on social media, emphasizing the importance of owning your own list.

Key takeaways:

• What it’s like to be in "Facebook jail" and why it’s more common than you think.
• How Facebook's algorithm misunderstands humor, leading to surprising consequences.
• The frustration of dealing with Facebook bans and the lack of human support.
• Why owning your own email list is more important than ever.
• The psychological toll of social media, especially during times of isolation.
• What you risk losing if you’re banned from Facebook.
• The potential dangers of the metaverse and what it could mean for your online investments.
• And more!

Resources mentioned in this episode:

• Sudi’s Book: Fork Social Media and the Algorithm it Rode in on (Jailbird Stories) by Sudi (Rick) Karatas

About Sudi (Rick) Karatas:

SUDI “RICK” KARATAS the author's latest book Fork Social Media and the Algorithm It Rode In On (Jailbird Stories) just released and follows his previous ones Rainbow Relatives: Real World Stories & Advice On How To Talk To Kids About LGBTQ Families & Friends and How Catering Sucked The Life Right Out Of Me the writer and producer of the film currently on Amazon Prime Walk a Mile in My Pradas. He also writes screenplays, and songs.

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Summary:

Did you know that only about 1% of book pitches actually land a deal?

Rejection is never easy, and in the competitive world of publishing, it's a common experience.

And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin’s Riff.

In Episode #160 of The Author’s Corner, Robin Colucci shares practical steps to turn those setbacks into opportunities. You'll learn the importance of feedback, how to communicate effectively with your literary agent, and why patience and faith are essential in this journey.

Key takeaways:

• How to handle rejection in publishing without taking it personally
• How to view feedback from publishers
• The importance of making adjustments to your proposal
• The key to finding a publisher
• And much more!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered how podcast PR can amplify your message?

It's a journey filled with strategy, connections, and the potential to reach millions of listeners!

Today, Michelle Glogovac, joins us to share her expertise and firsthand experiences in this dynamic field.

In episode #159 of The Author’s Corner, Michelle shares insights into the world of podcast PR, revealing how strategic pitching and thoughtful messaging can elevate your ability to get booked on podcasts and reach new audiences. Whether you're new to podcast guesting or looking to refine your overall PR strategy, Michelle's tips will inspire you to harness the full potential of guesting on other people’s podcasts!

Key takeaways:

• Why podcasting is still worth it despite the millions of podcasts available
• The importance of targeting a smaller, more engaged audiences
• How to be authentic without saying “authentic”
• The components of a branded media kit
• How to choose podcasts that align with your ideal audience
• Personalizing your podcast pitch
• Building relationships with podcast hosts
• And more!

Resources mentioned in this episode:

• How To Get On Podcasts by Michelle Glogovac (McGraw Hill, 2024)
• Michelle’s Podcast: My Simplified Life
• Canva

About Michelle Glogovac:

Michelle Glogovac is THE Podcast Matchmaker™, founder of The MLG Collective, a podcast PR agency, host of the My Simplified Life podcast, and author of How To Get On Podcasts (McGraw Hill, 2024). After 20 years in corporate aviation and two kids under two, Michelle felt the need to focus her career on something that made the world a better place. In 2018, she discovered podcasts and the power they have to share messages and stories of inspiration, education, and more with listeners.

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