In this conversation, Jecelyn Shenkin interviews Ashley Cook, copywriter and founder of Cold Case Copy and Ashley Lane LLC, about the shift happening in the marketing space. They discuss the need for authentic and ethical marketing, moving away from aggressive and empty promises. They explore the importance of tapping into emotions and connecting with clients on a deeper level. They also touch on the challenges of selling and the mindset work required to overcome them. The conversation highlights the need for balance between persuasive marketing techniques and genuine connection with clients. In this conversation, Ashley L. Cook and Jecelyn Shenkin discuss the importance of authenticity and alignment in marketing and copywriting. They explore the challenges faced by women in the workplace and the need for change in societal and research spaces. They emphasize the importance of creating marketing messages that are specific, clear, and resonate with the target audience. They also highlight the value of community and support for business owners. Overall, the conversation encourages business owners to be true to themselves and their values in their marketing efforts while not being afraid to sell.

About Ashley:

Ashley Cook is a Wall Street Journal Bestselling co-author, copywriter and consultant with over 15 years of sales and marketing experience. She’s written sales material for Fortune 500 companies and created sales collateral for multi-million dollar brands. She’s crafted copy for online businesses across 40+ industries. These days, she helps 6- and 7-figure coaches create clear, unique copy that lands them their dream clients.

Ashley loves words, and she loves sales. Even more than that, she loves putting the two of them together to help you sell your services and magnify your impact.

Website: www.ashleycook.co (not .com)

Connect with Jecelyn and Barefoot

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Join Jecelyn Shenkin and April Diaz as they discuss the importance of wholeness in business and leadership. April emphasizes the significance of honoring the whole person, including their physical, emotional, mental, relational, spiritual, and renewal dimensions. She highlights the disproportionate mental and emotional load carried by women and the need to integrate all aspects of life to avoid fragmentation. Jecelyn and April envision a future of leadership that values the whole person and allows for the integration of personal and professional life. The conversation explores the importance of living with intention and prioritizing personal well-being in order to achieve true wholeness. It emphasizes the need to be the CEO of one's own life and body before anything else. The discussion highlights the transformative power of integrating and aligning oneself, even in the face of challenges or setbacks. It also emphasizes the dangers of pursuing success at the expense of one's well-being and relationships. Vulnerability is identified as a key element in creating a more holistic and human approach to leadership.

Join April's Live Event "How to get More Confidence & purpose without being Stressed & Overwhelmed" ⁠⁠https://ezerandco.myflodesk.com/⁠⁠

Join the Barefoot Business Community: ⁠⁠https://wearebarefootbusiness.com/community/⁠

Takeaways

• Wholeness is essential in business and leadership, as it allows individuals to show up fully in all aspects of their lives.
• Women often carry a disproportionate mental and emotional load, and ignoring these dimensions can lead to fragmentation.
• The future of leadership involves honoring the whole person and creating spaces where individuals can bring their whole selves to work.
• Motherhood and personal health challenges can reshape perspectives on work and highlight the importance of caring for the whole self.
• Leadership should be redefined to include a more inclusive and holistic approach that values the integration of personal and professional life. Living with intention and prioritizing personal well-being are essential for achieving true wholeness.
• Integrating and aligning oneself, even in the face of challenges, can lead to transformative growth.
• Pursuing success at the expense of well-being and relationships can have negative consequences.
• Vulnerability is a key element in creating a more holistic and human approach to leadership.
• Connecting with supportive communities and seeking coaching can be valuable in the journey towards wholeness.

Sound Bites

• "I didn't go to women's events because I was a leader."
• "We have defined leadership in very masculine terms."
• "Women need to be at more places of influence, of decision-making, of designing the future."
• "Live with intention, not as a machine."
• "Wholeness is not about perfection."
• "What's the benefit if you gain the whole world and lose your soul?"

Chapters

00:00 Introduction and Celebration

07:11 The Wholeness Dimensions and Their Importance

12:34 Creating a Different Future for Business and Leadership

26:57 Living with Intention

30:24 The Dangers of Sacrificing Well-being

35:44 The Power of Vulnerability in Leadership

43:21 Prioritizing Essential Tasks

About April:

April has been a visionary and challenger her whole life. She’s the Founder of ⁠Ezer & Co.⁠, a global coaching company all about activating women to live & lead with wholeness. Prior to being a CEO and certified coach, she pastored in two of the most influential churches in the U.S. for 15+ years. April’s coached over 1000 globally diverse leaders since 2013 and is committed to investing in historically marginalized people, predominantly women and POC. April’s an international speaker and has been published in over a dozen books. She’s always been a tomboy with sparkly shoes. April’s still crazy about her high school sweetheart, Brian. Together, they co-parent 3 kiddos in their beautiful multi-ethnic family, and live in Orange County, CA.

Welcome to the Barefoot Business podcast where we talk about all things women in business. In this episode Jecelyn shares a brief overview of how she got started in business and explains what to expect from the podcast.