In this conversation, Jecelyn Shenkin interviews Ashley Cook, copywriter and founder of Cold Case Copy and Ashley Lane LLC, about the shift happening in the marketing space. They discuss the need for authentic and ethical marketing, moving away from aggressive and empty promises. They explore the importance of tapping into emotions and connecting with clients on a deeper level. They also touch on the challenges of selling and the mindset work required to overcome them. The conversation highlights the need for balance between persuasive marketing techniques and genuine connection with clients. In this conversation, Ashley L. Cook and Jecelyn Shenkin discuss the importance of authenticity and alignment in marketing and copywriting. They explore the challenges faced by women in the workplace and the need for change in societal and research spaces. They emphasize the importance of creating marketing messages that are specific, clear, and resonate with the target audience. They also highlight the value of community and support for business owners. Overall, the conversation encourages business owners to be true to themselves and their values in their marketing efforts while not being afraid to sell.

About Ashley:

Ashley Cook is a Wall Street Journal Bestselling co-author, copywriter and consultant with over 15 years of sales and marketing experience. She’s written sales material for Fortune 500 companies and created sales collateral for multi-million dollar brands. She’s crafted copy for online businesses across 40+ industries. These days, she helps 6- and 7-figure coaches create clear, unique copy that lands them their dream clients.

Ashley loves words, and she loves sales. Even more than that, she loves putting the two of them together to help you sell your services and magnify your impact.

Website: www.ashleycook.co (not .com)

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