The Big Brand Theory  By  cover art

The Big Brand Theory

By: Ronith Sharmila
  • Summary

  • The Big Brand Theory dives deep into the world of iconic brands. We uncover the strategies, stories, and secrets behind their success. From logo design to marketing campaigns, we break down the elements that make brands unforgettable. Join us as we explore the theory behind the hype.

    The Big Brand Theory
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Episodes
  • The Paris 2024 Logo: Decoding the Marianne-Inspired Olympics logo Design
    Jul 30 2024

    The Paris 2024 Olympic logo revealed on October 21, 2019.Logo combines Marianne (symbol of French Republic), Olympic flame, and gold medal. Initial reactions were mixed, sparking global conversation and memes.

    • Design principles:
      1. Cultural significance (Marianne)
      2. Inclusivity (abstract face design)
      3. Multifunctionality (works in static and animated forms)
      4. Sustainability (simple, one-color design)
    • Key takeaways:
      1. Engagement over universal approval
      2. Symbolism in every element
      3. Inclusive design for diverse audiences
      4. Multi-platform functionality
      5. Alignment with organizational values
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    9 mins
  • Evolution of the 'Olympics Brand': A Marathon of Marketing, Culture, and Politics
    Jul 28 2024

    The evolution of the Olympic brand from its ancient origins to the modern era,

    Key Takeaways :

    1.Stay true to core values while evolving

    2.Turn crises into opportunities

    3.Innovate to stay relevant

    4.Balance commercialization with integrity

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    10 mins
  • Netflix Vs Disney + : The war for your loyalty !
    Jul 28 2024

    In the ever-evolving landscape of streaming services, two giants stand head and head – Netflix and Disney+. This episode dives deep into the battle between these two behemoths, exploring their strategies, strengths, weaknesses, and the ultimate quest to win over your loyalty.

    Key Discussion Points:

    Content Wars: A comprehensive analysis of the content offerings of both platforms. How do their original series, movies, and licensed content compare? Which platform caters to which audience?

    The Power of Nostalgia: Disney+ leverages of nostalgia through its vast library of classic films and franchises. Can Netflix compete in this arena?

    Technological Innovation: A comparison of the user interfaces, streaming quality, and overall user experience of both platforms.

    Pricing Strategies: An in-depth look at the various subscription tiers and pricing models of Netflix and Disney+. Which platform offers better value for money?

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    15 mins

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